The show must go on for Doritos who are rollin’ out NEW Food Truck-inspired snacks to the Australian public, in collaboration with creative media agency PHD.
To connect with their core ‘Young & Hungry’ consumer, Doritos will partner with Junkee to share a live streamed performance by one of the biggest names in local music, Lime Cordiale, to launch the inaugural Doritos ‘Snacks and Tracks’ campaign. The 40-minute set will live stream on 4th April 2020 at 8pm and will be available on Junkee’s Facebook and Instagram channels. Facebook polls will allow for audience interaction and will encourage fans to request songs for the set.
PepsiCo brand manager Eric Burke said: “We’re very pleased that we’ve found a way to digitise our exciting ‘Snacks and Tracks’ campaign with Lime Cordiale. We are hoping this will provide a bit of enjoyment and allow our brand to give back to our consumers in some way in this difficult time.”
The event, which was originally a ticketed occasion, was due to be held in Sydney at Freda’s in Chippendale.
Due to current government advice, the event will now take place in a recording studio.
Commenting on the campaign PHD Sydney head of content and social Joanne Liddell said, “I am extremely proud of the client and teams’ passion and dedication to ensure this event goes ahead for fans. With the full campaign originally offline, it has been an incredibly fast turnaround but through collaboration, creativity, strategic planning and determination, we are now looking forward to seeing the show come to life on Saturday night!”
The NEW Doritos Food Truck flavours include Grilled Cheeseburger, Spicy Buffalo Wings Corn Chips and Garlic Bread Crackers, and will be available in Grocery, Petrol and Convenience store locations this week.
CREDITS:
Advertiser: PepsiCo – Doritos
Creative Agency: Isobar
Media Agency: PHD & PHD Content
