Doctors Slam “Mummy Makeover” Ad On Shop A Dockets

Doctors Slam “Mummy Makeover” Ad On Shop A Dockets

Doctors have slammed a “mummy makeover” ad that appeared on the back of a shopping receipt and offered mothers post-pregnancy surgery.

The ad from an Australian-based company International Aesthetics offers a $1,000 discount for a surgery and travel package in the Philippines that normally costs $12,990.

Featured on the back of a recent pharmacy receipt from a Perth Chemist Warehouse store, the ad includes offers of a tummy tuck, breast augmentation, flights to Manila, accommodation and more.

However, doctors have slammed the ad, worrying it could result in postnatal depression.

Australian Medical Association WA vice-president Mark Duncan-Smith told The West Australian: “There is a real danger of actually causing problems with postnatal depression, body image issues and I don’t think it’s an appropriate group to be [doing this] with.

“I would recommend against this at a physical level and I would recommend against this at a psychological level.”

Duncan-Smith also said women who have recently given birth have a higher risk of getting blood clots while travelling on an international flight, claiming what the ad is offering is “less than inappropriate”.

A spokeswoman from Chemist Warehouse distanced itself from the promotion, saying: “In terms of the approval process for Shop A Docket, this is managed in its entirety by Shop A Docket.

“Chemist Warehouse do not approve any non-Chemist Warehouse product advertisements featured on these dockets.”




Please login with linkedin to comment

mummy makeover shop a dockets

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]