Disney Appoints New Chief Marketing Officer From Carat

Disney Appoints New Chief Marketing Officer From Carat

The company behind the adorable cartoon movies we grew up with and one of the biggest theme parks in the world has appointed a new chief marketing officer, Gavin Ashcroft, for Australia and New Zealand.

As CMO, Ashcroft will focus on integrated marketing and franchise planning, media strategy, partnerships and social media.  He joins Disney from Carat, where he served as chief strategy officer for the company in Australia and New Zealand.  Previously, he was general manager and group business director of Carat Melbourne.  In addition, Ashcroft spent six years working with Carat in the UK.  He will join the company effective August 3 and will be based in Melbourne.

“Disney’s marketing business is at the core of everything we do: it helps nurture and grow the powerful connection between our stories and franchises and our consumers,” said Catherine Powell, managing director, The Walt Disney Company Australia and New Zealand.  “I am thrilled to have Gavin lead our marketing team as we look to drive integrated partnerships and create leading engagement experiences with fans across multiple platforms.”

Simon Ryan, CEO Carat Australia / New Zealand, said this of the move: “Gavin is a great person and has been a solid member of the Carat team for over a decade. Disney is a long and trusted partner of Carat’s and it is a fantastic opportunity for Gavin to join the Disney team, follow his passion and he does so with our best wishes.”




Please login with linkedin to comment

Instagram ads white walkers

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]