Disabled Actors Take Centre Stage In Khemistry’s New Campaign For Qld Government

Disabled Actors Take Centre Stage In Khemistry’s New Campaign For Qld Government
SHARE
THIS



Brisbane-based creative and digital advertising agency Khemistry has unveiled a social marketing campaign it has developed for the Queensland government which aims to smash the perception barrier of employing people with a disability.

The campaign, entitled ‘Everybody has a role to play’, addresses limitations put on employment opportunities for people with disability and aligns with the launch of the Queensland government’s new All Abilities Plan.

The first video in the three-part series, titled ‘The No Pile’, is a music video performed in black box theatre-style that is based on shared stories from the performers about rejections they have faced over the years when applying for jobs.

The video series features actors from inclusive theatre company indelabilityarts, an organisation that provides professional training opportunities for artists and community members with disability.

Khemistry creative director Lindsay Thompson said authenticity was front-of-mind when producing the campaign.

“When we were given the brief, our biggest focus was on making sure that whatever we developed was absolutely 100 per cent authentic,” he said.

“A chance encounter with indelabilityarts co-founder Catarina Hebbard provided us with a unique opportunity to chat to people who have experienced first-hand the frustrations involved in applying for a job and automatically being assigned to the ‘no’ pile.

“We were shocked by some of the excuses they’ve heard from potential employers over the years. Ableism (the discrimination against people with disability) is a very real issue and something many people in society, whether they realise it or not, are guilty of.

“After hearing these stories, we decided that there was no one better to tell this story than them – and so, through an uncanny creative collaboration, ‘The No Pile’ came to life.

“It just goes to show that when a network of self-motivated people with a collective vision come together and share ideas, information and work, the results can be truly amazing.

“We hope this campaign encourages more employers to put people with disability on the ‘yes’ pile – focusing on ability rather than disability when reviewing job candidates and giving equal opportunity to all.”

The campaign will be rolled out via a dedicated website, Facebook, YouTube, Instagram and Twitter via both the Queensland government’s and Khemistry’s social channels.

Please login with linkedin to comment

Everybody has a role to play indelabilityarts Khemistry Principal Sponsor The No Pile

Latest News

Saatchi & Saatchi’s Donation Dollar Continues To Make Waves At Cannes Lions Live While More Aussie Agencies Secure Success
  • Advertising

Saatchi & Saatchi’s Donation Dollar Continues To Make Waves At Cannes Lions Live While More Aussie Agencies Secure Success

Cannes Lions has announced the winners in the second Awards Show of the week during Cannes Lions Live, which runs until June 25th. On day two, winners were celebrated in the Social & Influencer Lions, Media Lions, PR Lions, Direct Lions, Creative Strategy Lions and Creative Data Lions – all within the Reach Track, in […]

by B&T Magazine

B&T Magazine
Cresta’s Awards See Upturn As Ad Spend Starts To Return
  • Advertising

Cresta’s Awards See Upturn As Ad Spend Starts To Return

Cresta Awards has announced that despite having a few more weeks before entries close, this year’s Cresta Awards has surpassed its entries for the whole 2019 Season. Cresta sees this as evidence, not just of evolution in its own awards but of a wider measure of industry confidence and resilience in many markets. The awards […]

Ashley Madison Shifts From Shock To Female Empowerment
  • Media

Ashley Madison Shifts From Shock To Female Empowerment

Ashley Madison, the online dating site for married people famous for its shock advertising, is toning down the message, instead creating content aimed at empowering women with the message it’s fine to have an affair. Recently, B&T interviewed GroupM’s chief technology and transformation officer, Ryan Menezes. When asked what was the best brand he’d never […]

by B&T Magazine

B&T Magazine
72andSunny APAC CEO Chris Kay Named Saatchi & Saatchi UK CEO
  • Advertising

72andSunny APAC CEO Chris Kay Named Saatchi & Saatchi UK CEO

Saatchi & Saatchi UK has announced Chris Kay as its new CEO of the agency as Sam Hawkey leaves. Kay joins from 72andSunny where, for the past three and a half years, he was CEO for Asia Pacific and a global partner. Prior to moving to Australia to set up the APAC region’s Sydney and […]

Clems Melbourne Snares Charlotte Stevens To Head Myer Business
  • Advertising

Clems Melbourne Snares Charlotte Stevens To Head Myer Business

Clemenger BBDO Melbourne has announced Charlotte Stevens as group business director, leading the Myer account. Stevens is returning home to Australia following a decade in London, most of which was spent at Portas Agency. During her time in London, Stevens led Sainsbury’s fashion, homeware and beauty portfolios and worked across a range of retail accounts […]

Seattle, USA - Aug 19, 2019: The new Google building in the south lake union area at twilight.
  • Technology

Reports: Google Draws The Ire Of EU (Again)

B&T's editor takes great pleasure in an opportunity to use 'ire' in a headline, despite having no idea what it means.

by B&T Magazine

B&T Magazine
Young woman watching TV in the room
  • Partner Content

Household Targeting’s Role In The Cookieless Future

In this piece, Tim Sleath, VP of Product Management at VDX.tv, discusses household targeting’s role alongside other identity solutions and how advertisers can create an effective household strategy for their campaigns. As the advertising industry plans for the removal of third-party cookie support and moves toward adopting more privacy-centric solutions, marketers will need to identify […]

Partner Content

by B&T Magazine

B&T Magazine
Highsnobiety Partners With Citizens Of Culture To Help Lead Its Media Partnerships In Australia
  • Media

Highsnobiety Partners With Citizens Of Culture To Help Lead Its Media Partnerships In Australia

Culture-leading publisher Highsnobiety continues to evolve its local operations with the appointment of Citizens of Culture as its strategic partner across media operations within Australia.  Highsnobiety is a premium global brand dedicated to cultural pioneers, with work spanning across digital platforms, print media, documentaries, cutting edge events, a shopping platform and a full service creative […]

Witchery Partners With GlamCorner To Boost Subscription Shopping
  • Media

Witchery Partners With GlamCorner To Boost Subscription Shopping

Australian fashion brand Witchery has partnered with B Corp GlamCorner as part of GlamCorner’s subscription box offering as the demand for everyday essentials soars. This partnership marks another milestone for the Australian fashion industry towards becoming more circular and introducing more paths to reduce textile waste. Customers nationally will be able to rent more of […]