In what could arguably described as a classic case of “why didn’t they think of it sooner?”, US beer brand Miller Lite has launched a range of Christmas tree ornaments you can fill with beer.
Known as a “Beernament”, festive punters (or, in this case, very festive punters) can purchase a six-pack of the ornaments for just $19.75 ($A27.50); sadly, beer not included. Head HERE for more info.
To promote this groundbreaking initiative, Miller has partnered with US comic Jimmy O. Yang to demonstrate the joy a “Beernament” can bring this Christmas,
The fun spot’s the work of DDB Chicago and DDB San Francisco and is running across social media over the holiday period.
Check out the spot below:
