Digital Media & Adtech Specialists Bench Announces New Hires & Promotions

Digital Media & Adtech Specialists Bench Announces New Hires & Promotions

Sydney-based digital media and adtech specialist, Bench, has announced a series of new hires and promotions off the back of a series of business wins which include Britax, Jaycar, Medtronic and Cook Island Tourism.

“The accelerated digital shift, propelled by the COVID-19 pandemic, has seen a burgeoning demand for more sophisticated digital media solutions. Brands and agencies realise that a strategy tethered solely to Meta and Google is becoming too limited when there are so many other publishing and channels options now available on which can connect more powerfully to their targeted audiences,” says Ori Gold, chief executive officer. 

L-R: Grant Bingham, Erin Fraser, Liam Garratt, Sergio Valdes, Ben Farnsworth & Anthony Fargeot

In response to the business’s expansion, Bench has announced Anthony Fargeot’s promotion to VP of growth. “Ant has been with Bench for seven years and has done a wonderful job across various roles in that time. His promotion is a reflection of his value and contribution to the business,” said Gold.

The team also welcomes Grant Bingham, who previously served as vice president, international media business development at Unruly, and head of programmatic at Are Media. Ben Farnsworth, an industry veteran with a successful tenure as regional director at Encore Digital Media and sales director at MIQ Singapore, also joins the Bench team upon his return from Singapore. Additionally, Sergio Valdes, former head of growth at iCumulus, is set to strengthen the partnerships team in his new role as strategic partnerships manager.

“As part of our strategic focus to bring together the key disciplines of media, data and tech, Liam Garratt, who is a Bench mainstay, having served across various management roles over the last five years becomes our new general manager. He will oversee the client services, performance, and technology teams,” continued Gold. 

“Bench welcomes back Erin Fraser, returning from parental leave, who resumes her role as Senior Account Manager. Erin brings a depth of industry experience and a passionate commitment to service excellence. We’re delighted to have her back on the team. We’ve missed her!” said Gold. 

“As an agency, we are committed to bringing our clients the very best digital media solutions and that necessitates a breadth of talent across a range of core disciplines. We aim to provide clients with a more holistic approach, providing more powerful connections to target audiences which ultimately deliver better outcomes. We can only achieve this by attracting and retaining the smartest talent and these latest hires and moves underscore that commitment,” said Gold.

“Our focus on people is also seen in our commitment to industry excellence. We are an active and long-standing contributor to IAB Australia and the Independent Media Agencies of Australia (IMAA). These affiliations underscore Bench’s pledge to uphold the highest industry standards and our ongoing dedication to the broader and more inclusive digital media sector” said Gold.

 




Please login with linkedin to comment

Bench

Latest News

New Business Wins For We Scout
  • Marketing

New Business Wins For We Scout

Indie comms agency We Scout announces new business wins. Well, you'd hardly announce new business losses, would you?

Oceania map with connection networks.
  • Media

Zenith Wins Superloop’s Media

The Zenith Christmas party set to be a wholly more bawdy, jolly soirée after agency nabs end-of-year win.

Archibald Williams Wins NBA Digital, Activation & Fan Engagement Accounts For APAC
  • Media

Archibald Williams Wins NBA Digital, Activation & Fan Engagement Accounts For APAC

Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]

QMS Champions Creativity As First Most Contagious APAC 2023 Sponsor
  • Advertising

QMS Champions Creativity As First Most Contagious APAC 2023 Sponsor

Leading digital outdoor company QMS has announced it is the first-ever inaugural partner for Most Contagious APAC, the landmark London event by creative and strategic intelligence company Contagious, which will be showcased in Australia on Tuesday, 12 December in Sydney and Wednesday, 13 December in Melbourne. Most Contagious is an event that delivers key advertising […]

OMG’s Annalect First To Get Meta’s Advanced Analytics
  • Technology

OMG’s Annalect First To Get Meta’s Advanced Analytics

Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients with future-proof, next-level measurement. Omnicom is the first holding company to have access to AA. AA allows advertisers to combine their first-party data with Meta’s ads […]

AKQA Launches Eco-Conscious AI DIY Assistant Encouraging People To Gift More Sustainably
  • Technology

AKQA Launches Eco-Conscious AI DIY Assistant Encouraging People To Gift More Sustainably

WPP’s AKQA has launched Fixmas.gift, an environmentally conscious AI-powered DIY assistant, affectionately known as Fixie, for a one-stop solution for all things repair. Fixmas.gift hosts an array of guides and inspiration to empower people to prolong the lives of their belongings or purchase pre-owned items that need a little love and care. Fixie can: Help […]