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B&T > Marketing > Digital Marketing Is Destroying Your Business
Marketing

Digital Marketing Is Destroying Your Business

Staff Writers
Published on: 17th October 2014 at 10:40 AM
Staff Writers
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I’m always up for a good Lewis Black-style rant. So pretend that I’m practically shouting this to you in his inimitable I’m-about-to-have-a-stroke way.

Digital marketing, and its current volume-based practices, are just about the worst things you can do for your business—from startups to mature brands, from C2C to B2B. And yet, so many seasoned executives and young entrepreneurs are continuing time-wasting, mindshare-sucking practices that provide little RoI.

I’ll admit that I was provoked into this diatribe by a recent conversation with a digital marketing peer of mine at another startup. She laid out her strategic vision for 2015, and everything to me seemed to be about raising “awareness” and other digital marketing pablum of the day. In short, doomed to fail in terms of helping her company’s bottomline.

Read the full article here.

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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