Digital Magazine Subscription Service Readly Launches In Australia

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B&T Magazine
By B&T Magazine



Swedish company Readly, which offers unlimited access to over 5,000 magazines, has chosen Australia & New Zealand as their next publishing markets to digitise, with the service launching today.

“By using new technology and embracing new consumer habits and preferences, we believe that great value can be created for both consumers and publishers in Australia. Smartphone usage is increasing, digital content consumption is on the rise and the “all-you-can-eat” subscription model is becoming the new standard.” said Readly CEO Maria Hedengren.

Leading Australian publishers including Bauer Media and Next Media have published their titles to Readly, joining international media powerhouses including Hearst and Condè Nast on the platform, helping drive additional revenues, increase their digital circulation and presence, and become more data-driven in their work. Readly has gathered a growing datapool of 25 billion data points from which publishers can access first hand user statistics and benchmark values.

“Ever since our launch in 2013 we have been building an ecosystem around magazine content. One result of that is the data insights we share with publishers, enabling them to optimize their business. We have a collaborative approach and want to support the publishing industry in any way we can.” said Hedengren.

Australian and New Zealand readers can now access a platform for a monthly fee of $14.99, or $0.99 as a special offer for the first month.

The digital subscription service gives customers access to around 5,000 local and international magazines including The Australian Women’s Weekly, ELLE Australia, Harper’s Bazaar, BELLE, Frankie, National Geographic Kids, Time, Fast Company, Vogue, Forbes, National Geographic, Cosmopolitan, Elle, and more.

On top of major publications, Readly also opens discovery for smaller niche magazines, serving a unique corner of the market, and exposing readers to new publications.

“We not only aim to reach the avid magazine readers in Australia, but also connect readers from all over our 50 markets with Australian magazine content”, said Hedengren.




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