Despite The Outrage & The Bans, The Sports Bet Category Remains Adland’s Zaniest (See This!)

Despite The Outrage & The Bans, The Sports Bet Category Remains Adland’s Zaniest (See This!)

Sports bet advertising may be in its death throes here in Australia amid the outrage and the threats to ban the category entirely.

All that aside, it has to be said the category still delivers some of the best and funniest work in adland. Primarily aimed at males aged 18-35, most sports bet aids play to a similar trope – humour, the pub and mateship. NEVER a big win!

Enter new work from the Irish-UK betting company Paddy Power that’s an all-signing, all-dancing spoof that mocks the massive dollars flowing into English football via the oil-rich Arab nations. That being, fans hating it until it’s their club to receive the spoils!

Called “Football. You Gotta Love It!”, the spot’s the work of fabled London creative house Bartle Bogle Hegarty and has fans of the fictitious Hardlypool Pigeons Football Club sing along to an adapted version of Ginger Rogers’ We’re In The Money”.

Lyrics include: “Gone are my ethics and gone are my fears, we’ve been mid-table for too many years” and “Loads of money, transfer money.”

Enjoy the fun below. Although English football fans will probably get a bigger kick out of it than the rest of us.

 

 

 

 

 

 




Please login with linkedin to comment

Paddy Power sports betting

Latest News

Zitcha appoints Josh Forsyth as sales lead to drive retail media growth across APAC
  • Advertising

Zitcha appoints Josh Forsyth as sales lead to drive retail media growth across APAC

Following global expansion and continued strong local demand Zitcha appointed Josh Forsyth as APAC sales lead. Lead image: Josh Forsyth, sales lead, Zitcha. Australian-headquartered Zitcha, which operates across four continents in countries including the US, UK, Canada, New Zealand and South Africa, is looking to Asia as the next major emerging retail media market. In […]

Moët Hennessy NZ Adds Special PR To Agency Roster
  • Advertising

Moët Hennessy NZ Adds Special PR To Agency Roster

Special PR has been added to Moët Hennessy’s roster of communications agencies in New Zealand following a competitive pitch. Special PR will be responsible for integrated communications for Moët Hennessy across its luxury brands, including Cloudy Bay, Whispering Angel, Veuve Clicquot and Glenmorangie. The scope of work includes media relations, influencer marketing, content creation, events […]