Designworks let the force be with it when it hired its latest senior strategist, Axel Dench, who, in a former life, played chief warrior Wookiee as well as shooting hoops as an NBL player.
As a senior strategist Dench will lead client engagements and will be heavily involved in new business development.
“Our strategy and design teams form a world-class combination,” explained Designworks Australia Managing Director Brad Doble. “They have brilliant talent, great vision and work across an enviable client base. Axel brings a range of valuable experience – both agency-specific and broader life experiences – to this team and his strategic vision is one that aligns with our focus on brand experience.
Dench said of his appointment: “Designworks’ ability to shape and create brand experiences for their clients audiences across every touch point, is something that particularly attracted me to the organisation. I’m looking forward to adopting their user-centric design approach, to develop physical and digital recommendations for clients.”
Dench brings many years’ of experience working with blue chip Australian brands, and was central to the repositioning of CUB following its carve out of Treasury Wine Estates. Having worked in several communications agencies, he also brings additional capabilities in brand strategy activation.
In addition to his agency experience, Dench also brings unique perspective to the business having spent more than 14 years playing professional basketball. During this time he also dabbled in professional acting, most notably playing Merumeru – chief warrior of the Wookiees – in Star Wars: Revenge of the Sith.
“The Star Wars and basketball experiences were great in that they taught me the value of applied creative thinking. Knowing that this type of thinking was the platform for any success, I started to get more involved in strategy based work. I’m excited to have the opportunity to apply this varied experience at Designworks, an agency that has been at the forefront of design innovation over the years,” he said.
Please login with linkedin to comment
In this opinion piece, Alpha Digital’s head of performance Amir Rezaee outlines the impact to brands of a potential banning of TikTok in Australia The six weeks or so since TikTok announced its local Australian office has been a busy period. Aiming to make a similar impression on SMBs as it has on its 1.6m […]
Amid the sadness of magazine closures, the challenges of COVID-19, and industry concern as companies merge or change hands, some magazines are thriving. NextMedia titles such as the much-loved frankie and ABC Gardening Australia magazine have been enjoying a surge in sales during this period of home isolation. Gardening Australia retail sales have been robust […]
In this guest post, MINT’s publicity director, Nathan McIlroy (pictured below), explores the new norm for Australian media and says Bauer’s/Mercury Capital’s recent mag closures should be viewed as an exciting opportunity for the brave… Last week’s announcement that new owners Mercury Capital were to permanently close eight of Bauer Media’s magazines sent shockwaves through […]
In a first for the Australian insurance market, Club Marine, Australia’s largest provider of boat and pleasure-craft insurance, has released a new series of videos to help explain insurance cover. With a few familiar Aussie personalities to help out, Club Marine is helping its members, as well as the broader boating community, to understand the […]
Junkee Media and parent company oOh!media have launched a powerful new way to reach young Australians – the Junkee Network. Combining Junkee Media’s content platforms with oOh!’s leading Out of Home assets in venues and universities across the country, the Junkee Network will be the largest and most influential youth content network in the country. […]
Australian small business owners are turning to skilled local freelancers and upping their digital marketing spend as they move online to connect with customers and keep cash flow positive. The Federal Government’s pandemic response has earned a tick from small business owners as have those of New South Wales and Queensland, but one in three […]
In the last 12 months, Optus’ AI Assistant Chatbot has surpassed two million conversations, with 1 in 6 Optus customers having their queries resolved immediately, providing a seamless experience without needing to speak to a person. Optus Assistant greets every customer that comes through My Optus App Messaging and its Web Messaging service with on average […]