Delta Goes For PHWOAR In Racy New Maxim Cover
Delta Goodrem appears to be attempting to shed her mumsy, good-girl image with a topless photo shoot for the latest edition of Australian Maxim magazine.
The 30-year-old singer and star of The Voice fronts the (last remaining) lad’s magazine’s annual ‘Hot 100’ list in which the blonde starlet also manages to snare the number one position.
Goodrem appears naked in a swimming pool on the cover and tweeted of her number one positioning: “Super excited to be Number #1 on Maxim’s prestigious hot 100 thank you so much guys!”
Her appearance on the cover proves that celebrities still value the power of a men’s mag despite the second last of the stable – Zoo Weekly – closing in mid-September (although it should be said that Zoo never chased celebrity covers.)
Maxim has recently featured such cover talent as Jennifer Hawkins and Sam Frost. However, the title got in a little trouble last year when it dug up an old shoot of Iggy Azalea in a bikini and attempted to pass it off as a Maxim shoot.
Maxim was launched under license in Australia in May 2011 and the title is unaudited although the publisher’s monthly estimate puts it at 25,000 sales.
Goodrem is set to star in an upcoming stage version of Cats, playing the wizened and dowdy feline Grizabella.
Please login with linkedin to comment
Advertising Standards Bureau CarAdvice.com.au Jordan KretchmerLatest News
Think You Can Do A Better Vaccine Ad Than The Government? Introducing B&T’s Good AZ Gold Ad Industry Challenge
Think you can make a better ad than the current crop of vax ads? Well, you're probably right & now here's your chance.
Criteo Brings Retail Media Solution To Australia
Has lockdown exposed your online shopping issues? Prepare to be further taken advantage of with this new innovation.
UK Ad Men Win Sex Discrimination Case, Only For Female Director To Face Sexism From Media
There are plenty of lessons for Aussie adland in this sex discrimination case. Arguably, none of them at all pleasant.
The Countdown Is On: When To Expect Google’s FLoCs
Google's FLoCs will be ready by late 2022, which at this rate, will be around when Sydney gets out of lockdown.
Semi Permanent Sydney Announces New Dates For 2021 Festival
In light of the prolonged lockdown occurring throughout New South Wales, Semi Permanent Sydney has announced new dates for this year’s festival. It will now take place between 17-19 November 2021 at Carriageworks. “Our mission, always, is to craft the best and most valuable experience for both our speakers and audience, and to ensure the […]
B&T’s Tokyo Olympics Wrap: Your Daily Dose Of Blunders, Accidents & Romance!
The Olympics' creed is "faster, higher, stronger - together". B&T's Olympic wrap is "blunders, mishaps & humiliation".
New Tourism Campaign Encourages Queenslanders To Enjoy ‘Days Like This’
Latest Queensland tourism ad features Van Morrison's classic 'Days Like This', amid reports Powderfinger a bit miffed.
New Study Reveals The Specific Things Aussies Love About Big And Small Businesses’ E-Commerce Offerings
New study reveals what Aussies love about e-commerce. Not having to put up with painful sales assistants not among them.
Australian Academic Joins Facebook’s Global Women’s Advisory Panel To Help Empower Females Online
Here's another Aussie proving herself on the world stage, and not a gaudy yellow and green tracksuit to be seen!
ACCC Continues Ban On Infant Formula Advertising, But Cites New Fears Surrounding Toddler Formula
ACCC confirms ban on infant formula advertising. Continues its ambivalence to awful Harvey Norman ads with Gerry Harvey.
Cats & Dogs Star In Impossibly Cute Campaign For Apple’s Latest ‘Shot On iPhone’ Series
This campaign will melt the heart. Equally, a deep-fried parmigiana for lunch has similar heart-melting properties.
Ubiquity Lab Beefs Up Agency Team, Makes Two New Hires
Despite clearly not wanting a joint press photo, Ubiquity's new starters report they're still very close.
TBWA\Melbourne Banks NAB’s Creative Away From Rival Clems
NAB shifts its creative from Clems to TBWA. Insists it has no plans to stop being wonderfully evil, however.
Sorrell’s S4 Bolsters Data Capabilities With Acquisition Of Australian Salesforce Specialist Destined
S4 nabs another Aussie agency, and all while Sir Martin was watching Neighbours in his pyjamas & smoking jacket.
Acast Adds New Brand Suitability Controls For Advertisers Via Comscore
Acast, the independent power source of podcasting has teamed up with Comscore to provide brand suitability controls for brands advertising through the Acast Marketplace. This new innovation is part of a global partnership with Comscore, and will be available to all advertisers working with Acast Australia and New Zealand. The brand suitability solutions offered by […]
Monday TV Wrap: Olympics Continues To Score Over A Million (Even On A Weekday Arvo)
Olympic TV numbers continue to soar & we haven't even got to the archery, pistol shoot & always tedious 20km race walk.
Innocean Says The Future Wants Its Car Back With The All-New Hyundai Tucson
Has the time come to replace the "Holden" in "football, meat pies, kangaroos & Holden cars" with "Hyundai cars"?
V Energy Brings Back The Bugs In Fresh Campaign Via Clemenger BBDO Sydney
The breakfast beverage of choice for teenage boys, gamers and IT professionals - V Energy - unveils new work.
Hamish Blake And Andy Lee Renew SCA Partnership
Hoping for some fresh, young blood on Aussie radio? Feel like you've heard it all before with this latest news.
RMIT Students Discover The Importance Of Teaching To Learn
Here's a top guest post from an student of advertising. You can almost smell the two-minute noodles reading it.
Hootsuite Appoints Maggie Lower As Chief Marketing Officer
Social media management solutions company Hootsuite, has announced that Maggie Lower has joined the company as chief marketing officer. Lower will own the brand’s overall global strategy, demand generation, communications, and events. Prior to joining Hootsuite, Lower was the global chief marketing officer at Cision, the first chief marketing officer at TrueBlue, and has held […]
MyDeal Appoints Ryvalmedia As Agency Partner
MyDeal adds Ryvalmedia to client roster with the added bonus of a further 10% off teeth whitening kits for agency staff.
PHD Acquires Gold Mental Health First Aid Skilled Workplace Recognition
Well done to PHD on this top mental health initiative. But apparently the wall plaque is proving stressful to mount.
Aidan Corrigan Joins Medium Rare As Head Of Video
Aidan Corrigan joins Medium Rare as head of video. Ranks Inglourious Basterds top of his favourite Tarantino films.
MediaCom’s Susie Si Shifts Over To Wavemaker As New Vodafone Lead
There can be no doubting the owner of anything labelled "SS" in the Wavemaker fridge after Susie Si joins the team.
Trade Indy Opens Sydney Office With Appointment Of NSW Commercial Director Ben Mulcahy
Headquartered in Melbourne, Trade Indy is expanding off the back of strong client retention and consistent growth through existing and new business. Founded in Melbourne in 2014, the team have since expanded the business through team members in Singapore, Indonesia, Tasmania and Queensland, and are pleased to announce the full-time employment of NSW commercial director […]
Outbrain Goes Public, Making Nasdaq Debut
Fancy yourself as a bit of a day trader? Stop boring everyone you speak to and read this rather dry news.
HubSpot To Support The GO Foundation As Part Of World Certification Week
HubSpot, the customer relationship management (CRM) platform for scaling companies, has announced that as part of its World Certification Week, it is supporting the GO Foundation with its mission to empower young Aboriginal and Torres Strait Islander people through education. As part of the support, HubSpot will donate $5 for every HubSpot Academy certification awarded […]
Foxtel Appoints Conor Woods To Head Of Pay Per View
Foxtel appoints Conor Woods to head its pay per view. Soon to be inundated with free subs requests at dinner parties.
IntelligenceBank Secures $50M Investment From Five Elms Capital
IntelligenceBank has today announced a strategic growth investment from Five Elms Capital. The $US37 million ($50 million) investment comes as brands and enterprises have realised that outdated technologies, disjointed data sources, and manual processes make it challenging to efficiently manage essential marketing workflows and ensure compliance across the organization. IntelligenceBank digitally transforms manual processes and […]
