Call analytics provider Delacon has launched interactive mobile numbers, offering businesses seamless communication with customers, increased lead conversion and improved marketing effectiveness.
As text messaging becomes a preferred method of communication, interactive mobile numbers provide a new level of flexibility and allow businesses the ability to immediately respond, thereby delivering improved customer experience.
Delacon’s interactive mobile numbers with SMS functionality mean consumers have more choice in how they interact with businesses.
If a text message is sent, it will automatically convert into an email, with clickable contact details and delivered to a nominated email address. Customers can be responded to via SMS or called directly, depending on the nature of the enquiry.
The fully trackable numbers are an ideal tool for directories, those working in trades, real estate agents and any business owner wanting to ensure a personal experience with existing or potential customers.
Delacon CEO, Michael Center said: “Consumers increasingly demand personal experiences when it comes to which brand or company they choose.
“Interactive mobile numbers offer greater flexibility for people to call or text a business and ensure they receive a prompt response- meaning there are greater opportunities to convert potential leads.
“Being able to immediately respond to enquiries means there is a greater customer experience and call tracking allows marketers to establish which media channels are delivering the optimal results, allowing them to tailor their campaigns accordingly.”
Interactive mobile numbers are the latest innovation by Delacon and follows the launch of its Speech Analytics platform, which allows brands and businesses to effectively ‘listen’ to every call made.
The technology uses an artificial intelligence engine to transcribe and analyse all calls, providing a deeper understanding of customer wants, behaviours; and takes a closer look at what is driving calls to identify any process gaps.