Deakin University has launched a brand campaign, created by The Royals, highlighting the University’s commitment to a practical and applied approach to learning that prepares students for the challenges ahead.
The integrated campaign, ‘Be Ready’, continues the vibrant use of colour first introduced in Deakin’s ‘Think Young’ campaign in 2016, designed to cut through the clutter of the largely monochromatic university advertising landscape and to reinforce Deakin’s brand position.
With executions across television, high-impact outdoor and social media, ‘Be Ready’ features current Deakin students and alumni, demonstrating how Deakin gives them the confidence through practical and applied learning to transition into their career and overcome the challenges that are thrown at them.
Among those featured are Daniel Daperis, Vimbai Nenzou, Lynda Goodman, Roda Alfred and Muhammad Irfan.
Deakin University executive director of marketing Matt Edge said: “At a time of rapid change and global uncertainty, universities need to do more than ever to prepare students for the real world.
“‘Be Ready’ communicates Deakin’s commitment to practical hands-on learning, coupled with well-established theory and critical thinking, to arm our students with the skills they need to succeed in a changing world.”
The Royals managing partner Andrew Siwka added: ‘Deakin is a young, innovative and progressive university, so it’s important that our work stands out from the rest of the university sector.
“By featuring current students and alumni in the campaign, we are providing real-world examples of how Deakin prepares students for the fast-paced workplaces of the future.
“We believe “Be Ready” is a powerful proposition that will connect with our audience and drive them to learn more about Deakin University’s approach to education.’
Deakin University is ranked as the 33rd most innovative company in Australia and New Zealand on the 2018 Australian Financial Review’s 100 Most Innovative Companies list, released last month.
Deakin was the only university to make the list, and the highest-ranked education provider.
As part of L’Oréal’s global corporate governance process, which sees a media review completed every four years, L’Oréal Australia and New Zealand have appointed GroupM agency Wavemaker as its new media agency from 1st October 2021. The review process was overseen by Ebiquity, an independent advisor to manage the process on behalf of L’Oréal Australia and […]
Logo designer BrandCrowd has created its own logo to align with the federal government’s ‘Arm Yourself’ vaccine campaign. Taking inspiration from the iconic World War Two image of Rosie the Riveter, the logo was created by a network of designers. According to BrandCrowd, “with the Australian government’s COVID-19 vaccination rollout under increasing scrutiny and accompanying […]
Nova 919 has announced that Jodie Oddy will officially join the station, with The Jodie Oddy Show set to kickstart Nova’s weekends. An Adelaide radio favourite and one of the most enduring and successful female media personalities in SA, Oddy joins Nova with over 13 years breakfast radio experience and is excited to be getting […]
Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]