CWT, the B2B4E travel management platform, has appointed David Zimmer (featured image) as head of channel evolution.

In this newly created role, he will ensure CWT continues to deliver industry-leading options for the way travelers want to interact with the company.

CWT’s executive vice president and chief traveler experience officer, Niklas Andreen said: “David is the next piece in the Traveler Experience leadership team, and I am delighted to welcome him to the team.

“David brings over 20 years’ international experience in growth and product innovation across multiple roles, and has a successful track record of developing strategy and translating it into operational execution and product innovation.”

Zimmer will report to Niklas Andreen and sit on the TX leadership team. He will be based in London. 

Prior to joining CWT, Zimmer held various leadership positions in the travel industry, including most recently global head of innovation & data, hospitality for Travelport.

He is a former consultant in KPMG’s Strategy Group and holds an MBA from Cranfield School of Management, and a BSc and BA from Duke University.