The ad is promoting the launch of Adidas’s Ultraboost 21 running shoes.
It’s not the first time the world’s favourite soccer player has teamed up with Adidas. In 2019, Adidas released the David Beckham 2019 Ultraboost to commemorate the Manchester United icon’s 1989/1999 season.
Now, Adidas has launched the Ultraboost 2021, in an ad that describes running as like being “in your own video game”.
The Ultraboost 2021 ad is the spiritual sequel Adidas’s ‘Run to Reconnect’ campaign. ‘Run to reconnect’ was a 2020 campaign that focused on the mental health benefits of running.
The new campaign was directed through Division Paris by Valentine Petit and made by Simon Carr and Tristan Lenczner.
Featured image source: Instagram/davidbeckham
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