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Reading: Daniel Craig Takes Cheeky Swipe At 007 In Riotous New Ad For Heineken
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B&T > Campaigns > Daniel Craig Takes Cheeky Swipe At 007 In Riotous New Ad For Heineken
Campaigns

Daniel Craig Takes Cheeky Swipe At 007 In Riotous New Ad For Heineken

Staff Writers
Published on: 16th January 2020 at 9:41 AM
Edited by Staff Writers
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Once James Bond, always James Bond. That’s the premise of Heineken’s latest ad starring Daniel Craig (AKA James Bond).

Capitalising on the impending release of the newest Bond film No Time to Die in cinemas this year, the ad contrasts Daniel Craig and his James Bond alter ego.

The spot depicts Craig as a clumsy, unfit and forgetful Bond who loses his passport but saves the day with a bottle of non-alcoholic Heineken.

Watch the two minute ad created by Publicis Italy below.

https://www.youtube.com/watch?v=kXUJY78RMRQ

Heineken has been a major sponsor of Bond since 1997’s Tomorrow Never Dies, using both not-so-subtle product placement and big-budget global marketing campaigns to ensure even though we know James Bond ‘s drink of choice isn’t usually beer, when he does fancy a change, he always reaches for the familiar green bottle.

 

 

 

 

 

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TAGGED: Heineken, james bond
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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