Once James Bond, always James Bond. That’s the premise of Heineken’s latest ad starring Daniel Craig (AKA James Bond).
Capitalising on the impending release of the newest Bond film No Time to Die in cinemas this year, the ad contrasts Daniel Craig and his James Bond alter ego.
The spot depicts Craig as a clumsy, unfit and forgetful Bond who loses his passport but saves the day with a bottle of non-alcoholic Heineken.
Watch the two minute ad created by Wieden+Kennedy below.
Heineken has been a major sponsor of Bond since 1997’s Tomorrow Never Dies, using both not-so-subtle product placement and big-budget global marketing campaigns to ensure even though we know James Bond ‘s drink of choice isn’t usually beer, when he does fancy a change, he always reaches for the familiar green bottle.