Australia’s largest liquor retailer, Dan Murphy’s, has extended its brand campaign in new work celebrating the role Dan Murphy’s has played in Aussies’ Christmas festivities for over 70 years.
Quoted as saying that the “Christmas spirit need not be expensive”, Daniel Francis Murphy’s legacy lives on in stores today, where Australians can find the perfect drink to put the finishing touch on Christmas, all for the lowest price guaranteed.
The campaign continues retelling stories from the life of Daniel Francis Murphy, Dan Murphy’s entrepreneurial founder, highlighting his dedication to providing the best price possible.
Monique Holmes, general manager marketing and loyalty at Dan Murphy’s said: “Christmas is a magical time of year, but with the cost of living on the rise it can also be the most stressful. That’s why Dan Murphy’s believes adding the last magic touch to your Christmas shouldn’t break the bank – no matter whether it’s chablis for your roast, or martinis to toast, nobody beats Dan Murphy’s.
The campaign will come to life in television, OOH, online and in-store, with activations throughout the Christmas period.
Tom Wenborn, executive creative tinker, Thinkerbell, said: “When you have a founder who lived a life as well as Daniel Francis Murphy, you have a rich archive of interesting stories to share. The team have done a great job ducking back in time to showcase Dan’s Christmas spirit and his unwavering dedication to helping Aussies drink better.”
Brand: Dan Murphy’s part of Endeavour Group
Creative Agency – Thinkerbell
Media Agency – Carat
Production Company: MOFA
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