CX Agency Lavender Serves Up ‘Wasty’ Social Content For OzHarvest

CX Agency Lavender Serves Up ‘Wasty’ Social Content For OzHarvest
SHARE
THIS



Food rescue charity, OzHarvest, is teaching Australians how to make tasty dishes from food they would otherwise waste through a video series created by CX agency Lavender. The ‘Wasty’ videos, conceived and produced by Lavender, are being posted on OzHarvest’s Facebook and social media channels – with one video going live each week.

Shot in the style of the popular Tasty recipe videos, the ‘Wasty’ videos highlight quick and easy recipes using leftovers and transforming them into delicious homemade meals.

The aim of the content is to remind Australians that food wastage costs the nation $8 billion annually with every household throwing out one in every five bags of food shopping each week.

The content hopes to inspire individuals to take charge of their own waste by turning it into entirely new tasty meals. Leftover risotto, for example, becomes golden crispy arancini balls.

The first video turning leftover chicken into chicken ravioli has already attracted more than 115,000 views, 900 likes and over 400 shares, with the statistics climbing daily.

Watch the first three videos on the OzHarvest Facebook page and on Instagram.

Lavender executive creative director Marco Eychenne said, “Food waste is an urgent problem across the world and we are proud to work with OzHarvest to educate and inspire Australians to make changes to their own food habits and help ensure a sustainable food system for future generations.

“We expect the ‘Wasty’ video series to go on to become a long-term content hub of ongoing inspiration.”

OzHarvest head of marketing & communications Louise Tran said, “The average household wastes more than $1,000 in food each year with this figure climbing.

“If these videos can inspire individuals to rethink their food waste habits at home with deliciously tasty and creative leftover recipes – that can only have a positive long-term impact on household budgets and the environment.”

CREDITS
Client: OzHarvest
Head of Marketing & Communications: Louise Tran
Marketing & Brand Manager: Georgina Baldock
Chef for a Cause: Travis Harvey
Agency: CX agency Lavender

Please login with linkedin to comment

Robin Williams Tablet App wasty

Latest News

Optus Offers Victorians Free Access To Optus Sport
  • Media

Optus Offers Victorians Free Access To Optus Sport

Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash
  • Campaigns

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash

Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering
  • Media

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering

Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access
  • Media

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access

ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe
  • Media

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe

As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]

Emotive Partners With YouTube And The United Nations
  • Media

Emotive Partners With YouTube And The United Nations

Creative agency, Emotive, and Good Oil Films, is partnering with YouTube and the United Nations to raise awareness around the importance of quality education, which forms part of the UN’s Global Goals for sustainable development.