Cricket Australia Names Hublot As Official Licensed Watch Partner

Cricket Australia Names Hublot As Official Licensed Watch Partner

Cricket Australia has announced that luxury Swiss watchmaker Hublot has come on board as a partner for the 2017-18 summer of cricket.

The one-year deal will involve Hublot producing 32 limited edition Classic Fusion Ashes Watches in recognition of the 32 Ashes series both Australia and England currently hold, and the tie-breaking nature of the contest that got underway last week.

The winning team captain of the Magellan Ashes Series will be presented with the 33rd watch after the series.

In addition to the limited-edition timepieces, Hublot will also receive rights to the countdown clock on in-stadium signage, used to countdown until the start of the coin toss and each session across the Magellan Ashes Series and the Gillette ODI and T20 international series.

Hublot is also throwing its support behind the Allan Border Medal, Australian cricket’s premier awards event, with the brand set to be presenting partner of one of the awards on the night.

The deal sees Hublot extend its association with cricket, adding to the brand’s existing partnership with the International Cricket Council (ICC) and Michael Clarke’s ongoing role as a brand ambassador.

Cricket Australia’s general manager of broadcasting, digital media and commercial, Ben Amarfio, said the prestigious partnership is a fitting one in an Ashes year.

“We are very excited to have a globally-renowned luxury brand such as Hublot coming on board as a partner of Cricket Australia, and to be working with them in creating these limited-edition watches to celebrate Australia’s most famous sporting contest,” he said.

“It’s only fitting that this ‘time-honoured’ series sees one of the world’s luxury watch brands being associated with one of the world’s most prestigious sporting events – The Ashes.”




Please login with linkedin to comment

Cricket Australia Hublot the ashes

Latest News

Cannes In Cairns 2024 Agenda Revealed!
  • B&T Exclusive

Cannes In Cairns 2024 Agenda Revealed!

An almighty chunk of the Cannes in Cairns presented by Pinterest agenda has been revealed, and there is plenty in store for you. Lead image: Fernando Machado, CMO, NotCo Revellers can expect three days of cracking content from 4-7 June. From global keynotes and marvellous marketers to film directors, professors and all-round media and creative […]

Cannes In Cairns Early Bird Ticket Prices Ending Soon!
  • B&T Exclusive

Cannes In Cairns Early Bird Ticket Prices Ending Soon!

Early bird ticket prices for Cannes in Cairns 2024 are ending soon, so you’ll need to move quickly to save money on the hottest ticket in town (or anywhere!). You have until 31 March to secure your ticket at the discounted price of $1,979.99 inclusive of GST. What’s more, you can get even tastier discounts […]

The Coffee Commune’s “Finding Brisbane’s Best Cafe” Achieves Record Entries
  • Campaigns

The Coffee Commune’s “Finding Brisbane’s Best Cafe” Achieves Record Entries

To promote the launch of its latest campaign, ‘Finding Brisbane’s Best Cafe’, The Coffee Commune (TCC) harnessed the power of radio, digital and programmatic OOH. The seven-week campaign also served to increase The Coffee Commune’s membership, and via TFM Digital, it saw a record 39,633 entries garnered (28,774 unique), with 880+ cafes nominated. Teaming up […]