Cresta’s Awards See Upturn As Ad Spend Starts To Return
Cresta Awards has announced that despite having a few more weeks before entries close, this year’s Cresta Awards has surpassed its entries for the whole 2019 Season.
Cresta sees this as evidence, not just of evolution in its own awards but of a wider measure of industry confidence and resilience in many markets.
The awards night aims to recognise and reward great creativity in communication.
Lewis Blackwell, Cresta CEO, said: “Last year the global situation meant we had to respond dramatically. The best way to continue with our awards, for the industry’s benefit, was to offer free entry.
“It was the only way of ensuring a level playing field to judge all the work that was still out there. It turned out to be a great competition, despite the terrible pressures brought by the pandemic.
“This year we see a different situation and mood in the industry. Undoubtedly the virus and its effects are still with us and has had a major impact on the appetite for festivals and funding for awards. But most are extremely eager to get back to work and invest in promoting and building their reputation. We see that energy coming back into Cresta.”
Cresta has returned to paid entry but has reduced fees for the 2021 competition to ensure the widest possible access to participants around the world.
Alan Page, Cresta President, said: “The evolution of Cresta continues and we are delighted at the response to our most recent developments. These include individually tailored coverage in the Cresta Journal for all winners and new categories such as Brand Transformation and Creative Effectiveness, as well as enhanced Design categories. With the Early Bird deadline coming up on 30 June, we anticipate a busy few days.”
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