He might be on the verge of winning his fourth NBA championship, but LeBron James is still making headlines for his off-court behaviour.
The basketball sensation has found himself embroiled in a controversial billboard campaign.
The National Legal and Policy Center in Virginia attempted to post billboards with an image of James with a Chinese flag covering his mouth, accompanied with the message “Silence is Violence”.
Billboard Critical of #LeBronJames's Hypocrisy on #China is #CensoredNLPC tried to post a message on billboards during…
“When it comes to human rights in China, silence is indeed violence. We should be able to call LeBron on his hypocrisy without this censorship,” said NLPC chairman Peter Flaherty.
Despite being outspoken on many social issues in the US, James recently slammed Houston Rockets’ General Manager Daryl Morey when he expressed his support for Hong Kong protestors.
James said he thought Morey “wasn’t educated on the situation”.
The NLPC has also criticised James for the “slave labor” used to make his sneakers.
However, US OOH outfit The Outfront Media has confirmed it recent days it will decline the ads, despite the potential “hundreds of thousands” in ad revenue to be made from the controversial campaign.
“We cannot accept the ad as it is right now. The Chinese flag is Ok, and the silence is violence is ok,” a spokesperson from the agency said.
Please login with linkedin to commentLeBron James
The Australian Made logo has confirmed its international appeal, with new Horizon Consumer Science research finding 97 per cent of overseas consumers have a positive first impression of the iconic green and gold kangaroo. The research, which was carried out in six diverse export markets, found that more than two thirds (70 per cent) of […]
Dulux has appointed DDB Melbourne as its sole creative and strategy agency following a competitive pitch. As a result of the appointment, the agency will lead strategy and creative for Dulux’s Decorative paints and coatings portfolio of brands, including Dulux, British Paints, and Berger. Dulux GM of Marketing, Strategy & Growth, Richard Hansen said: “Previously […]
Candice Ayad has worked with strong, powerful women leaders. But they lacked two fundamental qualities in their leadership, which, she says, will be critical within businesses going forward. The Women in Media Awards, presented by Are Media, are just days away, with the best of Australian media set to be recognised and celebrated for their […]
B2B marketers could learn a thing or two from their B2C colleagues, argues WP Engine VP APAC sales Mark Randall in this guest post. It surprises me how many B2B organisations are not quite hitting the mark when it comes to reaching their audience. When talking directly to businesses, many brands are missing an opportunity […]