As the communication industry adjusts to COVID-19 conditions, two-year-old consultancy agency Paper + Spark are undertaking a strategic hiring plan while continuing to increase their service offering.
Ex VERSA Global Business Director, Guy Munro (pictured), is the latest to join the Paper + Spark collective, heading up its Innovation and Technology practice while expanding its voice experience capability. With Guy coming on board, the company now has deep experience across voice, content marketing, PR, social and digital as well as creative, all led by ex-agency heads.
Zeina Khodr, founder of Paper + Spark, said, “The new wave of digital natives, whether they be Millennials or Gen Z, are set to use voice first and foremost. On the other hand, older generations who struggle with dexterity, have limited motor skills or perhaps are vision impaired can benefit significantly from voice-enabled devices and services. Voice is the most intuitive form of communication and harnessing this power can have life-changing effects. I’m thrilled to be offering our clients these solutions.”
New Head of Innovation and Technology, Guy Munro, explained, “Now, more than ever, voice as a communicative channel should be on every marketer’s roadmap. With the disruption of services, swift and accurate customer contact has arguably never been more important. Call centres have a large role to play, along with distribution channels and sales teams needing to find new ways to reach, respond and connect with audiences, our offering is designed to help alleviate this and bring organisations and audiences closer together with demonstrable, measurable ROI.”
Guy joins Paper + Spark’s stable of senior strategic consultants, including the ex MD of J. Walter Thompson, Paul Everson and ex MD of Hill+Knowlton Strategies, Penelope Holloway. Heading up Paper + Spark’s Perth office is Rebecca Martin who is the former Managing Editor Brand Marketing at RAC WA and its Healthcare Lead is Clifford Fram, formerly Editor in Chief of Australian Doctor Group.
Zeina added, “Having partnered with Guy in the past and worked closely on projects together, the current climate, and demand for virtual agents and voice, has afforded us an opportunity to expand and bring his expertise closer to our business. While these are uncertain times for some businesses, I am determined to use the current climate to continue to reinvent our business and push aggressively forward.”
Founded by Zeina Khodr, the Paper + Spark collective was born out of a desire to put people before profits and deliver a truly integrated solution for clients. With a team of 12 consultants and offices in Sydney, Perth, Northern NSW, and Melbourne to follow, the model has been embraced by clients across financial services and pharma, as the agency announces another key hire to add to the collective.
Zeina explained, “Clients respect that we’re all hands-on senior consultants, don’t have the big agency overheads or offices and specialise in specific areas of expertise. What’s critical to our success, and why I think our offer is so strong, is that we come together and are driven by a very simple goal – to deliver our best work in the rapidly changing world of communications and marketing.”
Guy Munro commented; “Zeina and I have partnered up on projects in the past and I have been admiring from the sidelines what she has been able to achieve with the Collective. With an already impressive list of responsive clients, it didn’t take much for Zeina and the team to convince me to jump onboard.
“I admire that the leadership team all represent different disciplines but come together to work seamlessly to deliver work without ego and with respect for each other. The clients and briefs are at the centre of the business and the leadership team are not only leading the business, but hands-on client leaders as well – I like that approach, and that’s why I joined.”
