The entries for B&T‘s 2021 30 Under 30 Awards have, tragically, closed for another year. Now though (drumroll please), you can vote for our People’s Choice award! In the time-honoured tradition of award shows across the globe, we’re handing over voting power to you, the people. Use it wisely. The People’s Choice award is exactly what […]

Enero's new CFO Carla Webb-Sear is down Officeworks getting supplies as we speak. Including a "JOHN" pencil case.

For this year’s International Women’s Day, B&T is looking back at some of the women we’ve celebrated in the past. The theme of this year’s International Women’s Day is ‘Women in Leadership: Achieving an equal future in a COVID-19 world’. Last year, women were disproportionately affected by the COVID-19 pandemic. A report by Kaspersky called ‘Where are […]

Posted 12 minutes Ago

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Ever wanted to see your kid on that famous LEGO ad from 1981? Now you can, says the company, thanks to a new ad campaign. To mark International Women’s Day, LEGO is launching a new ad campaign focusing on young female builders. The print campaign is based on LEGO’s now iconic 1981 “What it is […]

Posted 15 minutes Ago

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Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced the launch of #RecommendHER, a new global initiative to run during March 2021, that will provide $500,000 of free advertising on its network to women-owned businesses. This initiative empowers women-owned businesses to make a larger […]

The French skincare experts since 1954, Clarins is proud to celebrate all women at all stages of life. Listening to women is a key company motto and has always had an important role. Women inspire us: we invent, create and innovate for them. According to our founder Jacques Courtin-Clarins, women carry all the beauty of […]

This Mardi Gras weekend, BWS celebrated by bringing the glitz and glamour with store makeovers and drag queen drinks deliveries. Together, BWS and M&C Saatchi brought this project to fruition in three of the retailer’s Sydney stores near the Sydney Mardi Gras precinct – BWS Paddington South Dowling Street, BWS Paddington Oxford street and BWS […]

In honor of International Women’s Day, DDB has recreated Phyllis Robinson’s, the agency’s first female copywriter, most iconic speech using the voices of women from around the world. Dubbed the first lady of Madison Avenue’s creative revolution, Phyllis was a foundation employee of Doyle Dane Bernbach back in 1949. She was a pioneer known for […]

Sunday evening saw the premiere of Seven’s new game show Ultimate Tag which, as you might expect from the title, is an elite game of tag where every day Australians try to outrun ‘pro-taggers’ in a range of different obstacle courses. Ultimate Tag secured 447,000 viewers, cementing it as the eighth most-watched TV of the night. […]

Sportsbet has unveiled its latest campaign featuring the Elite Average Games and the ever-popular Aussie larrikin Gary Flynn, the Wheelie Bin Sprint champion. Developed by Sportsbet’s in-house team, in collaboration with production partner Palomina, the latest campaign features 6 x new sporting events and locations and is the second iteration of Sportsbet’s Elite Average Games […]

For International Women’s Day, Double J has released their list of the fifty game-changing women and gender-diverse artists in Australian music. The list includes artists like Biftek, Courtney Barnett, Jess Mauboy, Julia Jacklin, Julia Stone, Kasey Chambers, Kylie Minogue, Meg Mac, Missy Higgins, Olivia Newton-John, Thelma Plum, and Tkay Maidza. To celebrate the list, which shares the […]

Armytage, co-host of Seven’s morning show Sunrise, has announced her intention to depart the role, which she has held since 2013. According to a press release from Seven, the decision comes with the network’s “full support”, with new projects announced at a later stage. Armytage said, “the time has come for the sun to set on […]

The Foxtel Group today marked International Women’s Day with a series of new initiatives to increase the visibility and accessibility of women’s sport on Foxtel and Kayo and through the Foxtel magazine. Foxtel Group chief content and commercial officer Amanda Laing said: “As Australia’s largest and most experienced producer and broadcaster of elite sports, we […]

To rally the country to get behind the UN’s goal of achieving equality for women globally by 2030, UN Women Australia has unleashed ‘When Will She’ll Be Right?’, a powerful campaign that focuses the spotlight on gender inequality in Australia. Created by The Monkeys, part of Accenture Interactive, the campaign hijacks our popular saying, “She’ll […]

WPP AUNZ has a long-term commitment to welcoming and supporting diversity and inclusion across all its teams. It says it cannot truly deliver upon our commitment to providing the very best solutions to our clients without ourselves being reflective of the wide-ranging variety of individuals that make up the rich cultures of the countries we […]

Posted 2 hours Ago

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In its first major creative work in 12 months, Compare the Market went to extraordinary lengths to bring audiences its latest TVC.

Latest emma figures show news brands continue their digital growth trajectory with an eight per cent increase for the 12 months to December 2020. The latest release of emma (Enhanced Media Metrics Australia) for the 12 months to 30 December 2020 shows an eight per cent increase in digital readership compared to the same period […]

Global hair styling brand, ghd has today announced the appointment of GrowthOps Digital as its digital marketing partner.

Prahran Market is excited to announce Simon Toohey as the Market’s new sustainability guru ‘Sustainable Simon’

Xandr today shared insight into its multi-faceted approach to identity solutions, to facilitate high-value transactions for buyers and sellers following the deprecation of third-party cookies and device IDs.

A nod to the colourful, late 70’s Aussie pub rock scene, Bolster Group has created the Small Town Big Sound campaign; collecting a handful of the nation’s locally adored bands to tour regional Victoria in the latest campaign for TAC’s Vanessa.

In this guest post, Hulsbosch’s creative director Marcel Wijnen, casts his design eye over what truly makes a brand and says it’s all about being true and essential… To do simple – and to be original – is a truly tough task. Not impossible, but not easy. Naturally, we can get lost in ‘striving for simplicity’ […]

Posted 2 days Ago

Opinion

by B&T Magazine

Seven Victorian charities are uniting for a month-long virtual fundraising challenge - Power Up 2021 - between 28th February and 28th March. There’s no denying that 2020 affected everyone, but small charities experienced a huge drop in much needed donations and it is hoped the Power Up campaign will bring fundraising back to life.

South Australia’s largest independent supermarket chain, Foodland – with its unforgettable jingle “Foodland, the mighty South Aussies, yeah” – will launch a new campaign on 7th March. The campaign coincides with the chain’s $251m expansion program to open twenty-five new stores, revamp fourty-seven and create 2,500 new jobs over the next five years. Agency KWP! […]

Ahead of major new technology launches, AFG (Australian Finance Group) has unveiled a new brand design, logo and campaign created by The Works.

Jim Groves, Managing Director of Carat Perth, announced today a significant growth period for the agency with the retention of three existing clients.

A-listers turned out to Klarna's Sydney party last night. It did move significantly down the alphabet on B&T's arrival.

B&T warns this contains imagery of attractive people in various states of undress. And by "warn" we mean "encourage".

Posted 2 days Ago

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Here, B&T asks "a win for privacy or for Google?" & you'd pick the splinters out of our arse such was the fence-sitting.

Posted 2 days Ago

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72andSunny announces plans for a masculinity event, adding it's not compulsory to do donuts in a ute before attending.