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Reading: Comic God Will Ferrell Savages Our Mobile Phone Addiction In Wonderfully Black Campaign
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B&T > Advertising > Comic God Will Ferrell Savages Our Mobile Phone Addiction In Wonderfully Black Campaign
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Comic God Will Ferrell Savages Our Mobile Phone Addiction In Wonderfully Black Campaign

Staff Writers
Published on: 20th October 2017 at 10:45 AM
Staff Writers
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We may all be addicted to our smartphones – to many marketers’ delight – however, it’s destroying good old-fashioned family time, or so says a new and wonderfully black campaign featuring mega comic, Will Ferrell.

The ads, titled #DeviceFreeDinner, are for a US non-for profit group called Common Sense Media and suggest our phone addictions are having a big impact on family dinner time.

The work of creative agency, Goodby Silverstein & Partners, the series of ads are based on research by Common Sense Media that found American families are increasingly addicted to technology. The study found 95 per cent of families with small children have a smartphone in the house while 72 per cent have a subscription to an SVOD like Hulu or Netflix.

Anyways, checkout the ads and enjoy a hearty chuckle along the way:

 

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By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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