Coles’ new ‘Healthier Living’ program is aimed at making health and wellbeing more accessible for Australians.
The program will kick off with 28 days of health deals, double FlyBuys points on all fresh fruit, veg, and certain health-related products, Heart Foundation-approved recipes, and fitness tips from some of Australia’s best athletes, like World and Olympic athletics champion Sally Pearson.
Coles partnered with the Heart Foundation to undertake its biggest ever survey into the wellbeing and health of Australians. The results show that one in three Aussies rate their health and wellbeing as poor, only 14 percent eat five serves of vegetables a day, and only 45 percent of Australians regularly take part in dedicated, more vigorous fitness.
Starting Wednesday, customers will be offered 28 days of up to 50 percent discounts and hundreds of bonus Flybuys. ‘
Coles ‘Healthier Living’ recipe booklets will also be available both in-store and online.
Lisa Ronson, Coles Chief Marketing Officer, said,
“Over the past year we have undertaken one of our biggest surveys into how our Australians feel about their health and wellbeing including factors such as diet, physical exercise, mental wellbeing, and financial security.
The findings have helped us create meaningful ways for Australians to build health and wellbeing into their everyday lives.”
Heart Foundation CEO, Adjunct Professor John Kelly said that, “COVID boosted people’s interest in cooking at home. Through our heart-healthy recipes, we’re offering 28 days of easy, tasty meal ideas and tips as a positive way to support people’s health and wellbeing.”
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