Clems Melbourne beats NASA to SXSW award

Clems Melbourne beats NASA to SXSW award

Clemenger BBDO Melbourne’s Remote Control Tourist campaign has beaten out formidable competition to take out an award in the 2014 SXSW Interactive Awards.

Remote Control Tourist was crowned under the Technical Achievement category which was created to recognise projects “reinventing and redefining the technical parameters of our digital experience”.

The campaign put tourists on the streets of Melbourne armed with bikes and live streaming cameras who could be sent to different destinations around the city via the stream’s viewers.

The antics of the four real-life tourists went global as it reached every continent except Antarctica, engaged people from more than 122 countries and 1,823 cities.

Remote Control Tourist beat a submission from NASA to take home the prize. To look at all the finalists click here. 




Please login with linkedin to comment

Latest News

Canva Unveils Enterprise Era With Powerful New Workplace Products Debuted At Canva Create
  • Media

Canva Unveils Enterprise Era With Powerful New Workplace Products Debuted At Canva Create

At its first international Canva Create event in Los Angeles today, Canva, the world’s only all-in-one visual communication platform, accelerated its focus on the enterprise, debuting the platform’s biggest overhaul in a decade alongside a range of new workplace products and services poised to redefine the way millions of people work. Lead image: Canva Founders […]

Cashrewards: A Decade Strong!
  • Partner Content

Cashrewards: A Decade Strong!

Cashrewards' CEO muses on the company's 10 year anniversary. Still refusing to answer questions about a possible party.

Partner Content

by B&T Magazine

B&T Magazine
Network 10 Axes Gladiators
  • Media

Network 10 Axes Gladiators

Alas, 10's Gladiators has gone as quickly as it came. Should make for a very wild garage sale, however.