Clemenger BBDO Melbourne Continues To Dominate The Siren Awards

Clemenger BBDO Melbourne Continues To Dominate The Siren Awards
SHARE
THIS



Commercial Radio Australia (CRA) has announced that Clemenger BBDO Melbourne  has won round five of the 2017 Siren Awards, taking the creative agency’s win tally to four this year.

Clemenger BBDO Melbourne took out the Single category and overall win with its ad ‘Sneeze’ by creatives Joe Sibley and Giles Watson (pictured above).

The ad was part of Mercury Cider’s Aussie re-launch, with Sibley’s dad inspiring the idea for the commercial.

“Dad takes pride in how unnecessarily loud his sneeze is, and I’ve always found it pretty funny,” Sibley said.

“I’ve shown him this commercial and the other ones that accompany it, and he was proud and recognised that they were all based off him in some way. I should probably put him down on the credits.”

Meanwhile, BMF won the Campaign category for round five of the Siren Awards with its ALDI commercial ‘Meet the Tinkletons’ by creative team Cam Blackley, Alex Derwin, Hans Christian Berents and Gooch Richards.

The winner of the Craft category was Paul Le Couteur from Flagstaff Studios for his role in Clemenger BBDO Melbourne’s Mercury Cider ad Sneeze.

Another ad in the Mercury Cider campaign from Flagstaff Studios and Le Couteur, ‘Handshake’, was also highly commended in both the Craft and Single categories.

Also, highly commended in the Single category was Marketforce with the ad ‘Kill the Romance’ for Dawson’s Garden World by Matt Wilson, Hayden Griffiths and Neil Martin, as well as BMF’s ‘Nothing Beats the Perfect Aussie Christmas – Fudge’ ad by Cam Blackley, Alex Derwin, Hans Christian Berents and Gooch Richards.

Highly commended in the Campaign category was Ogilvy Sydney for its ad ‘Sounds Like Bacon’ for Yum! Restaurants International by creatives Tristan Viney and Carl Robertson, as well as DDB Sydney’s ad ‘The 1% you can’t ignore – Used Nappies/Nail Guns/Potato Gift’ for Volkswagen by creative team Owen Bryson and Anna Paine.

Judges also highly commended Ogilvy Sydney in the Craft category for its ad ‘Sounds Like Bacon – Rain’ for Yum! Restaurants International by Sound Reservoir sound engineer Paul Taylor and director Ralph van Dijk.

CRA chief executive Joan Warner said: “The Siren Awards continue to promote innovative radio advertising, and from April this year, we’re adding a new category called ‘Audio Innovation’ to allow pioneering audio advertising that is longer than a 30 or 60-second spot to be entered into the awards.”

The Siren Awards, run by CRA, celebrate the best in radio advertising and are judged over five rounds throughout the year by a panel of industry experts, made up of creative directors from leading ad agencies, known as the Siren Creative Council.

The 2017 Gold Siren winner will be announced on 11 May 2017 and wins a trip to the Cannes Lions International Festival of Creativity.

The client of the winning 2017 Gold Siren Award also wins a ticket to Cannes, while Silver Sirens are awarded in each of the three categories: Single, Campaign and Craft.

There is also a client-voted award, a $5,000 cash prize, presented to the writers of the ad voted the best by a panel of clients.

Round one of the 2018 Siren Awards is now open, with the new Audio Innovation category opening from April. Entries close on 6 May 2017.

Please login with linkedin to comment

CRM Director Domain Siren Awards 2017 Twitter

Latest News

Aussie Shoe Brand TWOOBS Embraces Anti-Marketing In Push For More Consumer-conscious Shopping
  • Marketing

Aussie Shoe Brand TWOOBS Embraces Anti-Marketing In Push For More Consumer-conscious Shopping

After relaunching in September last year, TWOOBS has become a ‘kinda’ shoe brand by also focusing on making the world a ‘kinder’ place and creating more consumer-conscious shopping. The vegan shoe brand founded by sisters Jess and Stef Dadon changed its marketing approach last year and stopped using social media to push sales the old-fashioned […]

Visit Sunshine Coast Hires New Head Of Marketing
  • Marketing

Visit Sunshine Coast Hires New Head Of Marketing

Highly experienced tourism marketer Kelly Ryan has been appointed to lead the marketing efforts at Visit Sunshine Coast (VSC). During the past 12 years, Ryan has supported Canberra’s tourism industry in senior marketing roles, including as director of strategy and insights as well as director of marketing at VisitCanberra. Most recently, Ryan has been working […]

GHO Sydney And Family Planning NSW Launch ‘Planet Puberty’ Platform
  • Campaigns

GHO Sydney And Family Planning NSW Launch ‘Planet Puberty’ Platform

GHO Sydney has developed a new educational platform for Family Planning NSW to help parents and carers of children with disabilities navigate the changes to their bodies, emotions and social interactions. The project, ‘Planet Puberty’, was made possible through funding from the federal government’s Department of Social Services, and was co-designed with people with disability […]

JCDecaux Announces New Partnership With Bush Heritage Australia
  • Media

JCDecaux Announces New Partnership With Bush Heritage Australia

JCDecaux today announced conservation organisation, Bush Heritage Australia, as its major charity partner for 2021. The partnership is part of a series of ‘social impact’ initiatives the business is launching this year, under the banner of JCDecauxHEART. JCDecauxHEART focuses on three areas of social impact: health and mental health, environmental sustainability, and enriching urban communities. […]

Shameless Duo Michelle Andrews And Zara McDonald Launch New Podcast Exclusive To LiSTNR
  • Media

Shameless Duo Michelle Andrews And Zara McDonald Launch New Podcast Exclusive To LiSTNR

Shameless Media’s Michelle Andrews and Zara McDonald’s latest podcast, The Books That Changed My Life, will launch exclusively on LiSTNR on Tuesday, 15 June. Throughout the series Michelle and Zara will talk with guests including Kevin Kwan, Laura Henshaw, Jock Zonfrillo, Susan Carland, Hamish Blake and Delta Goodrem about the books that have had a profound impact […]

Business and technology concept.
  • Partner Content

Make Your CX Stand Out From The Competition

It's top tips to ensure your CX stands out from the competition. Then again, you could simply plagiarise their stuff.

Partner Content

by B&T Magazine

B&T Magazine
Why The Future of Work Is Hybrid
  • Opinion

Why The Future of Work Is Hybrid

This expert argues the future of work is hybrid. Which is sad news, as B&T'd preferred it was rhumba or the bossa nova.

Champion Launches Pride Campaign And Partnership With Queer Sporting Alliance
  • Advertising
  • Marketing

Champion Launches Pride Campaign And Partnership With Queer Sporting Alliance

In celebration of Pride Month, cult streetwear brand Champion has announced an Australia-and New Zealand-first Pride range, Champions of Pride, and ongoing partnership with the Queer Sporting Alliance. Championing a cause, celebrating community, and aiming to create real change, the capsule collection proudly heroes the Pride colours in a selection of signature Champion tees, iconic […]

UK Based BankiFi Expands To Australia
  • Marketing

UK Based BankiFi Expands To Australia

Following the successful deployment of BankiFi’s technology platform at The Co-operative Bank in the UK, BankiFi has appointed Lloyd Parata to lead their expansion into the Australian Financial Services market. BankiFi’s technology platform ensures banks remain relevant by offering SMEs an innovative solution to operate their business, whilst avoiding common challenges like late payment. Parata, […]

5 Gum Announces New Twitch Partnership
  • Media

5 Gum Announces New Twitch Partnership

Mars Wrigley 5 Gum has partnered with Twitch to launch Team CLUTCH, a team of Twitch streamers who will assemble on for three live squad streams tackling popular games like Fortnite while embodying the brand’s ethos of ‘life happens in 5’. This partnership builds on 5 Gum’s 2020 Twitch activation, and is set to create […]