Church & Dwight has appointed HYLAND Communications Agency to lead its creative, media, digital and content.
There are 19 brands within the portfolio including Nair, Batiste Dry Hair Shampoo, Dencorub, Curash Baby and Femfresh.
HYLAND has been appointed to support the global creative with local adaptation, media and digital strategy for their end to end campaigns.
HYLAND founder, Virginia Hyland said “I am so thrilled to be working with such an incredible team of marketers who are open to challenging the status quo.
“By joining messaging and media we have the opportunity to truly develop campaigns which drive greater success.
“We can quickly understand what messages are influencing purchase decisions in which media channels. To start our relationship we analysed the websites and helped to create a better user experience through strengthening online performance.”
Hyland cotinued: “This became the foundation for developing our thinking and deeply understanding their current customers.
“HYLAND has built enormous equity over the years as a most trusted agency partner for our clients.
“We love working with clients who want to challenge market and think about how to best impact every point of the purchase journey – media, creative, content and ecommerce.”
She added: “We’re excited to work with the many Church & Dwight FMCG and Health brands to deliver better results and look forward to a successful 2020 partnership with the marketing team”.