A new British study has revealed that the Bounty Bar is the least favourite of all the chocolates in a box of assorted Celebrations.
According to the study – commissioned by Mars Wrigley, owner of the Celebration brand – some 52 per cent of the 2000 respondents named the Bounty their least favourite and just shy of a third said the hated it so much they threw it in the bin.
The 18-24 demo apparently hated the famed coconut treat the most with 44 per cent of that age bracket declaring it their least favourite, while the Maltesers Teaser was a resounding favourite of 63 per cent of Millennials.
With Christmas a mere six weeks away (the Celebration’s stellar selling season), Mars has unveiled a new spot that pokes fun at Bounty’s apparent unpopularity.
Created by London PR firm Taylor Herring, the 90-second spot sees a lovelorn Bounty find love with Christmas’s other hated food group – the Brussel sprout. (Apparently 43 per cent of Brits have voted the sprout their most despised festive staple.)
Check out the fun spot below:
Mars is also launching a “Bounty return scheme” across the UK from January 2022 where you can take back unwanted Bountys from and swap them for Maltesers Teasers instead.
Commenting on the campaign, Cemre Cudal, Mars Wrigley’s head of Christmas said: “Our film highlights a love affair between two outsiders – Bounty and Sprout. The unlikeliest of couples but, nonetheless, a love for the ages.
“I defy anyone not to fall in love with Bounty after they watch this heart-breaking film. And if after all that, you still can’t bring yourself to love a Bounty this Christmas, we’ll take them back as part of our Bounty Return Scheme in January. Because no Bounty should be left alone at the bottom of a Celebrations tub!”
