Channel Seven and Channel Nine heads of programming Angus Ross (Seven) and Andrew Backwell (Nine) have called a cease-fire over the rival network’s copycat TV show war.
Ross and Backwell have promised viewers the networks won’t be bickering in 2016, instead they will focus on the rise of Netflix, Stan and other streaming services.
This year, Seven lodged a case against Nine and its new reality cooking show The Hotplate, claiming the show was a rip-off of Seven’s My Kitchen Rules. The networks went to court this week where Seven argued to have The Hotplate taken off-air.
The list of copycat TV shows includes: Nine Reno Rumble, from the makers of Nine’s The Block was created as a rival to Seven’s House Rules. In 2014, Seven launched talent show The X Factor against Nine’s Australia’s Got Talent. Back in 2009, Seven launched current affairs show Sunday Night to battle against Nine’s 60 Minutes.
Ross and Backwell told a News Corp publication that the battle must stop: “I don’t think the genre matching that has occurred this year has helped anyone — it has been a disappointing year,” Ross said.
“As a programmer you want to offer alternatives and that was always the intention this year. It didn’t work out that way. They (Nine) rolled out Reno Rumble (against House Rules) and that is when the genre matching began — and the rest is history.
“I’m not going to do it again.”
“We have to get to a situation as an industry where we stop fighting each other,” Backwell said.
“Seven and Nine are not enemies. Our main challenge is to stop the audience fragmentation. We should make free to air TV the best product possible so we stop viewers drifting to pay TV, online and to the streaming services.
“While I’m not suggesting we should collaborate, we should not constantly work against each other. This constant head-to-head programming is damaging for all the networks. There are no winners out of it. I’d like to see it over.
“We certainly have plans next year to avoid this situation, and in the end, the viewers will be the big winners.”
The Real Media Collective (TRMC), the Australian industry association representing the interests of companies in the paper, print, publishing/media and related distribution sectors across Australia, has challenged Coles Supermarkets for using the environment as a reason in its announcement today outlining its plans to cease sending catalogues to Australian homes from September. In the announcement, […]
Network 10 is set to undergo a massive restructure, leaving a number of high-profile journalists out of a job, including Kerri-Anne Kennerley, Natarsha Belling and Tim Bailey, B&T understands. As first reported on The Sydney Morning Herald, the restructure was announced to staff on Tuesday. As part of the restructuring, the presentation of the weekday […]
Alcohol & Drug Foundation (ADF) has launched a new national health campaign with Campaign Edge aiming to tackle COVID-19 drinking. Funded by the Australian Government, Break the Habit reveals that it takes only around 66 days to form a habit – roughly the same amount of time many Australians spent in lockdown. It’s a fact most Aussies are […]
Paul Roach (pictured below) is a business strategist and coach who has worked with hundreds of SMEs across many industries to supercharge their cashflow. Roach is also author of the book Smarter Business Stronger Cashflow. In this guest post, Roach gives his top tips when the cash taps start to be turned off… Cashflow is like […]
Sydney and Melbourne based PR, Talent & Digital agency One Daydream has extended its client portfolio to include alcohol. The category expansion comes as One Daydream joins the agency roster of Pernod Ricard, working on a project basis to manage strategic PR and digital campaigns. The global drinks group boasts one of the most comprehensive and prestigious […]
Commtract today expanded its marketing, advertising and digital offering in response to a growing number of CEOs outsourcing to ‘gig-workers’ amid COVID-19. According to new research, 40 per cent of Australian CEOs are planning on outsourcing to freelancers in the contingent workforce. Commtract, which launched in 2016, has more than 4,000 communications experts on its platform, and has already placed over 800 roles. […]