carsales.com.au is now offering sellers the opportunity to upload a 60 second user-generated video to premium and ultimate ads.
Private sellers who purchase a carsales ad listing will have the opportunity to generate their very own “big, expensive-feeling car ad” for their second-hand car, at no extra cost.
Carsales chief marketing officer, Kellie Cordner said: “On average people spend over five hours each day watching videos online.
“So it made total sense for us to add this extra video element to our Premium and Ultimate carsales ads to help sellers attract buyers.”
Whilst photos and written descriptions will always be important, user-generated videos are by their nature unique.
Most importantly, they create opportunities for sellers to present specific car features in an engaging manner.
Cordner said: “Many of us are attached to our cars.
“Our new video offering gives sellers the chance to share what they love – be it the joy of open-air motoring in a much-loved convertible or the exhaust soundtrack of a favourite V8.
Sellers can create their carsales video ad in a few simple steps.
All they need is a smartphone to shoot their video, then via the carsales app or website they can easily upload their video to their carsales listing.
Consumers can read more about how to optimise a video ad by visiting the carsales help centre.
Cordner added: “The new video advertising tool is a demonstration of carsales’ ongoing commitment to improve our customer offering.
“It follows on from our helpful Price Indicator tool and recent multi award-winning AutoAds campaign, which has just been re-launched this April.
“After the success of the campaign in 2018, AutoAds is back by popular demand.”
Cordner concluded: “AutoAds was the first campaign of its type for the Australian auto category when first launched in March last year, and with social communities playing such a big part in our everyday lives, the personalised nature of this campaign is an engaging way for our private sellers to get the word out that their car is up for sale.”
After taking out a paid car advert on carsales, private sellers will receive five unique themed 40-second videos from which to choose.
Once rendered, they can post the personalised AutoAds videos on their social pages (Facebook and Twitter).
The video themes are adventure, family, tough, luxury and city, each with bespoke music designed by Loner Productions.
AutoAds has the potential to produce 1.2 trillion unique car commercials, with no two ads ever the same.
Australian owned and operated email and SMS marketing software company, Vision6, announced the launch of its first-ever national brand campaign and new brand platform “Simply Reliable”. Founded in 2001, Vision6 was one of the first email marketing software providers in Australia and has since been relied upon by thousands of Aussie businesses and organisations for […]
Out-of-Home media company JCDecaux New Zealand has appointed business growth specialist Adam McGregor in preparation for its bid to win upcoming local government street furniture tenders across the country. With contracts for the provision of street furniture including bus shelters across New Zealand up for renewal from late 2022, they collectively represent the biggest advertising […]
Fetch TV has announced that ABC iview will soon be available as a dedicated Virtual Playlist Channel on the Fetch platform. Virtual Playlist Channels (VPCs) were developed by Fetch to promote content discovery, and to provide a clear bridge between the traditional world of linear TV and the growing availability of on demand content via […]
Jackie Gillies, businesswoman, psychic medium and cast member of The Real Housewives of Melbourne is bringing her sassy, inspirational and adventurous spirit to her new podcast Shine It Up, With Jackie Gillies, which launches today via Acast. Hosted and distributed by the creator-first podcast company Acast, the show will offer listeners inspiration and motivation to […]
Crowdsourcing platforms DesignCrowd and BrandCrowd are promoting vaccination efforts in a unique way, launching a logo redesign contest among their networks of designers. The initiative saw iconic Australian brands such as Hungry Jack’s, Jetstar, JB Hi-Fi, and Bunnings undergo a redesign. “We thought it would be fun to see some other iconic Australian brands back […]
Jillian Davison has been named editor-in-chief of the recently relaunched Harper’s BAZAAR Australia. She will oversee all content, development and creative direction across the iconic magazine’s digital and brand platforms. Davison (pictured) succeeds Eugenie Kelly, who recently stepped down to pursue other opportunities. The announcement was made by Maureen Jordan, publisher of Harper’s BAZAAR Australia […]
Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]