Changing The Ratio: Jo Stone On Leading An Unconventional Life

Changing The Ratio: Jo Stone On Leading An Unconventional Life
SHARE
THIS



Ahead of this year’s Changing the Ratio, B&T is sitting down with some of our kick-ass speakers to get an insight into what they’re currently up to, and what they’ll be talking about on the day.

Oh, and if you don’t have your tickets yet, buy them here.

Jo Stone, blissful breadwinner

Ask Jo Stone to describe herself in three words and she’ll say: energetic, driven and curious. These three words have shaped her successful rise from a senior executive in multinationals to most recently a business owner helping organisations put the customer at the heart of everything they do.

Most interestingly, however, is how Jo also leads a life that bucks social convention. She is the primary breadwinner with a stay-at-home husband helping raise her young family. And now, she’s passionate about empowering professional women to build a blissful life on their own terms.

Jo is one of our amazing speakers at Changing the Ratio, and on the day will be talking about leading an unconventional life, answer the question: What happens when you live a life contrary to stereotype?

Speaking to B&T on her “unconventional” career trajectory and how she founded her consulting business, Jo said she was sick of seeing women “tapped on the shoulder” for high potential programs with huge opportunities ahead of them, but “deep down were drowning in guilt and felt like a failure”.

Jo said: “They felt like a failure as a mother, felt like a failure at work and they spent their lives running as if they should be somewhere else. They spent their time at home feeling like they should be at work, and then they spend their time at work, loving what they do, but then thinking, ‘Oh my god, I’ve got to get a birthday party organised. How am I going to manage this?’ And so they end up overwhelmed, guilty and stressing themselves into burnout.

“I was just amazed at how many women are on the verge of burnout in senior positions. It was just heartbreaking because they want to work, they love to work. And yet they’re considering pulling back. They’re considering going part-time, which they don’t want to do, but they don’t know any other way to manage.”

Jo said she had countless women coming to her and asking her how she managed to live a balanced life, without burning out. That’s when she starting sharing her journey of how to be successful in life to get what she wants, rather than feel like she’s living someone else’s life.

“I’m helping this growing and important cohort of women in corporates who need these women; these women are in the middle to senior management. They want to work, they’re the future CEOs , future COOs, the future of agencies. We’ve got to protect these women and make sure that they’re able to live a holistic life, because the moment, no one’s helping them.”

On whether she thinks as a society we’re doing enough to help women and promote gender inclusion, Jo said she believes the workforce is trying, but it’s getting “stuck”.

“From where I sit, what’s usually holding women back from wanting board positions or from wanting to move up the ladder is the fact that those who do have children, which is let’s face it, the majority of women, are worried that they’re going to break or they’re going to lose their family if they do. Because, the only option they think they have is to either burn-out or end up in divorce. So we need to change their thinking.”

You can hear more from Jo on leading an unconventional life at B&T‘s Changing the Ratio.

 

 

Please login with linkedin to comment

blissful breadwinner changing the ratio jo stone

Latest News

Australian Retailers – How Can You Stand Out From The Pack On Social?
  • Partner Content

Australian Retailers – How Can You Stand Out From The Pack On Social?

At Zavy, we track the movings and shakings of brands across a range of industries on our social scoreboards. We want to see brands use social media as a space for real brand building and connecting with people – after all, that’s what it was created for. In their ground-breaking advertising report, The Long and […]

Partner Content

by B&T Magazine

B&T Magazine
Chobani Unveils New Brand Campaign Via Cummins&Partners
  • Campaigns

Chobani Unveils New Brand Campaign Via Cummins&Partners

Cummins&Partners has redefined what the next decade will look like for Chobani in its new brand campaign Food Made Good. Building on the four years of partnership between Cummins&Partners and Chobani, this campaign was born through strategic leadership to uncover the truth at the core of the brand and bring it to life through a […]

me&u Appoints Clementine Churchill To Head Of Marketing
  • Marketing

me&u Appoints Clementine Churchill To Head Of Marketing

me&u, Australia’s first and leading mobile ordering and payment platform, has appointed Clementine Churchill as Head of Marketing as they continue to drive rapid growth and expansion in Australia and new international markets. A highly experienced marketing leader and recognised industry thought leader, Churchill joins me&u from My Muscle Chef, one of Australia’s top rated […]

MILO Asks Fans To Compete To Win #TheMILOCup In New Campaign Via Ogilvy
  • Marketing

MILO Asks Fans To Compete To Win #TheMILOCup In New Campaign Via Ogilvy

MILO is on the search for Australia’s best made MILO, calling on fans to share their creations for the chance to win #TheMILOCup, via Ogilvy Sydney. This integrated campaign follows on from the success of last year’s ‘Hot v Cold’ campaign, which encouraged Aussies to settle the debate on whether MILO is best enjoyed hot […]

New ANZ Research Shows That LGBTQ+ Visual Representation Relies On Stereotypes
  • Advertising
  • Marketing

New ANZ Research Shows That LGBTQ+ Visual Representation Relies On Stereotypes

New research from Getty Images, a world leader in visual communications, has found that LGBTQ+ representation in ANZ remains low and stereotypical. It’s 2021 – this needs to change – especially in marketing and advertising. In partnership with GLAAD, the LGBTQ+ media advocacy organisation, Getty Images has launched a full-spectrum Guidebook in direct response to […]

Dir David Attenborough’s Life Stories Launches On LiSTNR
  • Media

Dir David Attenborough’s Life Stories Launches On LiSTNR

Natural historian Sir David Attenborough is one of the most commanding and respected storytellers in the world and now the iconic series, David Attenborough Life Stories, is available on LiSTNR as part of SCA’s recently announced partnership with the BBC. David Attenborough Life Stories is a series of talks on the natural histories of creatures and […]

Menulog Makes Key Marketing Promotions
  • Media

Menulog Makes Key Marketing Promotions

Menulog has doubled down on its marketing support for restaurant partners, with the promotion of Senior Marketing Manager, Rami Tamer, to a newly created role of ‘Head of Partner Marketing’, as well as the promotion of former-Blue 449 Performance Manager, Jaryd Buggins. In the new Head of Partner Marketing role, Rami will lead a team […]

Barry Drinkwater Leaves ARN Brisbane After 28 Years, Will Hand Over Reins To Alisson Longhurst
  • Media

Barry Drinkwater Leaves ARN Brisbane After 28 Years, Will Hand Over Reins To Alisson Longhurst

ARN has announced Barry Drinkwater will be handing over his content director reins at 97.3FM and 4KQ to respected radio executive, Alisson Longhurst. Drinkwater has had a stellar career in radio spanning more than four decades, and was acknowledged as one of Australia’s Top 20 Content Directors by Radio Today in 2020. He began his radio career […]

Australian Radio Industry Joins Global Working Group On Android Automotive
  • Media

Australian Radio Industry Joins Global Working Group On Android Automotive

The Australian commercial radio industry has joined a global working group of broadcasters, carmakers and tech experts collaborating on the innovation of radio in Android Automotive. Android Automotive is Google’s infotainment operating system which is being built into new connected cars. Industry body Commercial Radio Australia is part of the working group, led by the […]

Triple M’s No Talk Day Returns To Inspire Conversation Around Men’s Mental Health
  • Media

Triple M’s No Talk Day Returns To Inspire Conversation Around Men’s Mental Health

For the third consecutive year, Triple M’s No Talk Day will return on Thursday July 1 to raise awareness around men’s mental health and encourage courageous conversations on Triple M’s 45 stations across the country with support from partner Beyond Blue.  From 6:00am – 6:00pm on July 1, Triple M is encouraging listeners to clear […]

Thrive PR Wins SodaStream Account
  • Marketing

Thrive PR Wins SodaStream Account

The farting in the Thrive PR office rises expodentially after the agency snares the SodaStream business.

Businessman using tablet payments online shopping with speed icons customer and data network connection on virtual screen.
  • Marketing

62% Of Shoppers Doing Most Of Their Purchases Online: BigCommerce And PayPal Report

Consumer shifts in how and where people buy products evolved significantly during the COVID-19 pandemic, creating new opportunities for retailers to use new channels, fulfilment strategies and payment options, according to the results of a new survey out today from BigCommerce and PayPal. While a majority of the 3,000 consumers surveyed from the United States, United Kingdom […]