Cellarbrations And Dig Agency Join Forces For Customer-Focused Campaign

Cellarbrations And Dig Agency Join Forces For Customer-Focused Campaign

Australian bottle shop Cellarbrations has launched a new brand campaign, focussing on the service and tailored knowledge that Cellarbrations’ retailers provide their customers.

Each 15 second spot introduces a colourful customer or customers looking for advice from the Cellarbrations retailer about what drop to take for an occasion or event, and the resulting recommendation or ‘good shout’.

The campaign has kicked off with a spot called ‘Footy Commentator’ running through the footy season and will follow up with further instalments throughout the year.

Supporting the brand activity, the campaign’s distinctive assets will be used across retail activity, in-store, catalogue, social and digital comms.

Josh Gaudry, GM marketing, Australian Liquor Marketers said: “The Cellarbrations brand is grounded in knowledge and the joy in being able to recommend just the right drop for any occasion. Our campaign is deliberately simple in execution, focussing on joyful characters and consistent campaign codes.”

David Joubert, national ECD/partner said: “We’re proud to launch the ‘Good Shout’ campaign for Cellarbrations. The retailers genuinely provide each and every customer with tailored advice, and our approach is to relentlessly execute this truth single-mindedly.”


Creative Agency: Dig

National Executive Creative Director/Partner: David Joubert

Creative Director: Owen Bryson

Creative Director: Anna Paine

Managing Director: Lisa Ramsey

Executive Planning Director: Lucielle Vardy

Group Account Director: Andrew Grey

Account Director: Sarah Coppens

Producer: Sue Hind

Client: Australian Liquor Marketers

GM Marketing: Josh Gaudry

Senior Marketing Manager: Christina Ruggier

Marketing Manager: Sophie Sandilands

Media Agency: Starcom

National Managing Director: Nancy Lan

Client Services Director: Jacqui Purcell

Account Director: Cassie Coyle

Performance Manager: Ethan Chen

Investment Manager: Bailey Reed

Account Coordinator: Angela Chai

Production Company: Eight

Director: Steve Saussey

EP: Lib Kelly

DOP: Damian Wyvill

Art Director: Anthony Fletcher

Post House: The Editors

Post Producer: Liv Reddy

Editor: Stu Morley

Grade: Ben Eagleton

Online: Soren Dyne

Sound: Rumble

Casting: Peta Einberg

Stills: Billy Plummer, Sam I.Am

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Cellarbrations Dig Agency

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