Catch.com.au added another instalment in its everyday Aussies campaign this week, launching its biggest ever Christmas campaign celebrating unique names reflecting the range of Christmas products available on Catch.
The campaign, from AJF, is the next instalment in the creative platform launched in August featuring everyday Aussies made famous with the product names they’ve bought on Catch.
Getting into the Christmas spirit, the new creative stars Keanu’s Wreaths, Ringo’s Star, Michael’s Cane and Steve’s Carols.
Catch Chief Marketing Officer, Ryan Gracie said, “From toys to tech, special gifts, decorations, Christmas day preparations, and more, our new campaign not only demonstrates the range of products available on Catch, but also demonstrates the passion everyday Australians have for Christmas and how they can find anything they want and everything they need for Christmas at Catch.com.au.”
“Christmas is a fun, joyous time and we wanted to reflect this in the campaign,” AJF Executive Creative Director, Josh Stephens added. “This latest installment introduces us to Keanu’s Wreaths, Ringo’s Star, Michael’s Cane and Steve’s Carols and continues to add to the growing list of everyday Aussies who find great stuff at Catch.”
Launching this week, the campaign is running across TV, radio, out of home, social, YouTube and other digital channels.
Campaign credits
Client: Catch
- Chief Marketing Officer: Ryan Gracie
- Head of Advertising & Communications: Natasha Aaron
- Marketing Campaign Specialist: Carla Mazzeo
Creative Agency: AJF
- Executive Creative Director: Joshua Stephens
- Creative Director: George Freckleton
- Senior Copywriter: Nick Weller
- Art Director: Rhyen Ellis
- Client Partner: Bryce Coombe
- Senior Account Manager: Lucy Bell
- Head of Film Production: Roz Ruwhiu
- Editor: Tim Egan
- Sound: David Gaylard
- Head of Studio Production: Paul Davis
- Retouching: Drew Smith
- Production Company: The Producers
- Producer: Noelle Jones
- Director: Jesse James McElroy
- Stills Photographer: Jesse Smith
Media Agency: Hearts & Science
- Managing Director: Richard Smith
- Managing Partner: Gerard Max
- Planner: Elloise Wilson
- Senior Investment Manager: Debbie Light
- Senior Strategist: Debbie Moxon
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