Ad tech firm Cartelux has announced the appointment of Patrick Doble to the newly created role of General Manager APAC as the business expands its operations bringing globally scalable video to the world’s most innovative brands.
Doble, who will be splitting his time across APAC, responsible for Cartelux’s clients across the region, brings 20 years senior media agency experience to the role, including heading offices and managing multi-national client relationships across multiple segments and regions.
He spent the past eight years based in China, most recently as managing director at Publicis Media’s Starcom. Prior to China, he held business director roles with Starcom Mediavest Group (Australia) and Mindshare.
“Patrick brings deep international experience across APAC, including over eight years of experience on the ground in China, working with some of the world’s most valuable brands in the globe’s second-largest advertising market, and across the region generally. His incredibly client-centric approach makes him an excellent cultural fit for our company. It’s an honour to have Patrick join our global senior management team,” said Cartelux founder and CEO Josh Williams.
Cartelux GM APAC Patrick Doble added: “I’m excited to be on the journey with Cartelux as we scale and innovate our product, platform and people. The trajectory of the business is amazing, however, we are under no illusion as to the task ahead to truly unleash our product and people globally,” said Patrick.
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