Online automotive retailer carsales has launched a new campaign in partnership with BMF.
‘Everything You Auto Know’ is carsales’ new brand repositioning, with the aim of shifting perspective of the platform from Australia’s most trusted place to buy and sell cars, to the go-to for everything car-related.
The first phase of the campaign was launched via a new TVC called ‘Grandma’s Hands’, born out of the original Bill Withers’ song.
CMO Kellie Cordner said, “with our category expertise, product innovation and brand trust, carsales is uniquely placed to empower Australians to have a positive experience when buying, selling and owning a car.”
“We have exciting plans to continue to innovate in the category and felt now is the right time to start to shift the reputation and positioning of Australia’s #1 for cars.”
“BMF’s creative lens has helped us take our brand to the next level and create more meaningful and memorable connections through a multi-channel campaign that will run across Print, TV, OOH, Radio and premium digital environments across all of Australia both in metro and regional.”
BMF Creative Director Douglas Hamilton said, “while carsales is known for buying and selling cars, it’s their deep knowledge of all things automotive that stands them apart.”
“This campaign positions them as the one stop shop for all your auto questions.”
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