CareerOne Gets The Job Done In New Campaign Via Hardhat

CareerOne Gets The Job Done In New Campaign Via Hardhat
B&T Magazine
Edited by B&T Magazine



As the job market begins to find its feet again, job site CareerOne returns to the stage with a bold new campaign from independent creative agency, Hardhat.

Targeted at those looking for a smoother job search, with less scrolling and more satisfaction, ‘CareerOne Job Done’ speaks to the confident ease in which users can discover better jobs – thanks to the site’s AI powered algorithm.

Glenn Dalton, executive creative director at Hardhat, “more than a job listing site, we wanted to position CareerOne as a job-finding one. Simple, memorable and ownable, ‘CareerOne Job done’ celebrates that feeling of finding the right job.”

Garen Azoyan, executive chairman of CareerOne said, “we’re excited to share a campaign that comes at a time where people feel like their job search efforts are being wasted, often sending dozens of resumes to receive no response. CareerOne is on a mission to help Australians find the perfect ‘right now’ job or dream career.”

The through-the-line campaign has seen two TVC’s, out of home and radio commence roll out over the weekend.

Hardhat was founded in 2005 by Dan Monheit and Justin Kabbani. The agency, now a team of 45, builds brands through a combination of creativity and behavioural insights. Hardhat clients include Steggles, Superhero, Victoria University, Simply Energy and Afterpay.

CREDITS:

Client: CareerOne

Garen Azoyan, Executive Chairman

Moussa Namini, Chief Operating Officer

Creative Agency: Hardhat

Executive Creative Director: Glenn Dalton

Managing Director: Justin Kabbani

Senior Creative: Jonathan Heath

Senior Account Director: Haley Kriksic

Strategy Director: Lani Cush

Head of Production: Char Wren

Design: Reece Ryan, Zane Flynn

Copywriter: Molly Robertson

Production Co: Sherpa

Director: Grantley Smith

Executive Producer: Natalie Taylor

Producer: Harrison Robbins

DOP: Simon Walsh

Sound Engineer: Paul Le Couteur

Executive Creative Producer: Karla Henwood

Producer: Alice Vanderwey

Photographer: Craig MacLean – @shot.by.mac

 




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