As the job market begins to find its feet again, job site CareerOne returns to the stage with a bold new campaign from independent creative agency, Hardhat.
Targeted at those looking for a smoother job search, with less scrolling and more satisfaction, ‘CareerOne Job Done’ speaks to the confident ease in which users can discover better jobs – thanks to the site’s AI powered algorithm.
Glenn Dalton, executive creative director at Hardhat, “more than a job listing site, we wanted to position CareerOne as a job-finding one. Simple, memorable and ownable, ‘CareerOne Job done’ celebrates that feeling of finding the right job.”
Garen Azoyan, executive chairman of CareerOne said, “we’re excited to share a campaign that comes at a time where people feel like their job search efforts are being wasted, often sending dozens of resumes to receive no response. CareerOne is on a mission to help Australians find the perfect ‘right now’ job or dream career.”
The through-the-line campaign has seen two TVC’s, out of home and radio commence roll out over the weekend.
Hardhat was founded in 2005 by Dan Monheit and Justin Kabbani. The agency, now a team of 45, builds brands through a combination of creativity and behavioural insights. Hardhat clients include Steggles, Superhero, Victoria University, Simply Energy and Afterpay.
CREDITS:
Client: CareerOne
Garen Azoyan, Executive Chairman
Moussa Namini, Chief Operating Officer
Creative Agency: Hardhat
Executive Creative Director: Glenn Dalton
Managing Director: Justin Kabbani
Senior Creative: Jonathan Heath
Senior Account Director: Haley Kriksic
Strategy Director: Lani Cush
Head of Production: Char Wren
Design: Reece Ryan, Zane Flynn
Copywriter: Molly Robertson
Production Co: Sherpa
Director: Grantley Smith
Executive Producer: Natalie Taylor
Producer: Harrison Robbins
DOP: Simon Walsh
Sound Engineer: Paul Le Couteur
Executive Creative Producer: Karla Henwood
Producer: Alice Vanderwey
Photographer: Craig MacLean – @shot.by.mac
