Carbar Appoints Kieron Wogan As First CMO

Carbar Appoints Kieron Wogan As First CMO
SHARE
THIS



Australia’s first car subscription service Carbar has appointed former head of marketing at HMD Global ANZ, Kieron Wogan as its chief marketing officer. 

In his new role, Wogan (featured image) will continue to sharpen Carbar’s focus on its customers, grow the brand and expand its national reach as its subscription offering expands across Australia. He will report directly to Carbar CEO and co-founder Des Hang.

The position also serves as an interesting role reversal for Wogan, who served as CEO Des Hang’s direct manager during his time at Suncorp.

Wogan said: “Carbar is an extremely successful first mover in this emerging sector.

“More consumers and businesses are opting for car subscriptions because of the value and convenience they offer, and it’s exciting to work for a local business at the helm of this global trend.”

“My role is to help make Carbar a household name and grow the brands’ reach and influence across Australia.”

Wogan added: “It’s also a privilege to work with Des again.

“This role for me is really what a modern career is all about; caring less about hierarchy and taking amazing opportunities as they arise.”

Carbar CEO and co-founder Des Hang added: “We conducted a national search for a marketer who could help bring our brand to the next level.

“It’s serendipity that Kieron — my former boss — is perfectly suited for this role.

“Kieron is an incredible marketer with a unique blend of skills across brand, PR, digital marketing and ecommerce.

“We’re excited to have him on the team.”

The news follows Carbar’s Series B fundraising round, where it rose $16.8 million, led by Australia’s largest insurer, IAG. 

It also comes a month after Carbar launched its service in Sydney, after first launching its subscription service in Melbourne in August 2018.

Carbar plans to expand to other states in 2020. 

Please login with linkedin to comment

carbar Kieron Wogan

Latest News

One Daydream Expands Into Alcohol Category
  • Marketing

One Daydream Expands Into Alcohol Category

Sydney and Melbourne based PR, Talent & Digital agency One Daydream has extended its client portfolio to include alcohol. The category expansion comes as One Daydream joins the agency roster of Pernod Ricard, working on a project basis to manage strategic PR and digital campaigns. The global drinks group boasts one of the most comprehensive and prestigious […]

Modern interior with furniture and creative business sketch on wall. Success and solution concept. 3D Rendering
  • Media

Commtract Appoints New Business Development GM

Commtract today expanded its marketing, advertising and digital offering in response to a growing number of CEOs outsourcing to ‘gig-workers’ amid COVID-19. According to new research, 40 per cent of Australian CEOs are planning on outsourcing to freelancers in the contingent workforce. Commtract, which launched in 2016,  has more than 4,000 communications experts on its platform, and has already placed over 800 roles. […]