Danni Wright has been promoted to the newly created role of national head of strategy, Carat Australia, joining the national executive leadership team, effective immediately.
Wright has worked for Carat in Australia and the UK for more than a decade, most recently in the role of head of strategy, Carat Sydney.
In her new role, she will lead Carat’s national team of strategists to deliver against Carat’s proposition of understanding and activating real people to redefine media.
Carat ANZ national MD, Simon James-Williams (right in photo) said: “Danni is an incredible talent with a proven track record of exceeding client expectations through her bravery and pursuit of how psychology and behavioural economics can help solve communications challenges.
“Her passion for our industry is infectious and she pours her whole self into every challenge, always looking for new, different and better ways to solve the problem.
“In her new role as the most senior strategy talent at Carat, we are excited to see Danni redefine the boundaries for media-led communications strategy, bringing our product and strategic prowess to the next level for our clients.”
Wright said: “Carat has taken me on quite a journey over the past 10 years and I’m thrilled to be continuing this as strategic lead in Australia.
“It’s a privileged position to be in, particularly given the calibre of talent that I get to work within the Carat team and across our network – I’m super excited!”
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