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Reading: Google Capital (CapitalG) Announces Snapchat Investment
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B&T > Technology > Google Capital (CapitalG) Announces Snapchat Investment
Technology

Google Capital (CapitalG) Announces Snapchat Investment

Staff Writers
Published on: 7th November 2016 at 11:41 AM
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CapitalG (formerly Google Capital), one of Alphabet’s two venture capital arms, has added social media company Snapchat to its list of investments.

On Friday, Google Capital re-branded as CapitalG, according to its site, the arm “invests in people who are passionate about using technology to change the way we live and companies that are harnessing the technologies of tomorrow. We meet with entrepreneurs from all over the world and are currently partnering with companies in the USA, China and India”.

Though our name has changed, our goal remains the same: to make returns-driven investments in leading companies around the world.

— capitalg (@capitalgtweets) November 4, 2016

We look forward to giving you news and updates on our fund and portfolio companies. Check out our new website at: https://t.co/S0LaYMXMFF pic.twitter.com/C4xgg33u9X

— capitalg (@capitalgtweets) November 4, 2016

Winnie King, a spokeswoman for Google, confirmed with CNNMoney that Snapchat is one of Google Capital’s portfolio companies, but declined to answer on the reasoning or size of the investment.

Other prominent Snapchat backers include Alibaba, Yahoo and Fidelity.

Here’s a cheat sheet about company Alphabet, of which Google is a subsidiary.

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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