Online design platform Canva has announced it will set out to change the way every company designs with its new team offering, “Canva for Work”, which will launch next month.
This announcement comes on the back of impressive growth. In the past twenty months, Canva has grown to 2.4 million users who have created more than fifteen million designs. There are now over 200,000 companies and organisations represented on Canva, some with up to 180 employees using the platform.
“It’s incredible that people create one design per second with Canva,” said CEO and co-founder Melanie Perkins. “Ever since we launched, we’ve been flooded with interest from a broad spectrum of companies, from large multinationals and franchises, to design agencies, startups and even real estate agents who want to ensure consistent branding across their marketing materials and documents.”
Canva’s growth has been driven by a vocal fan base of content creators such as marketers, bloggers, and graphic designers. Canva’s growth has been exponential, with 65 per cent of users joining in the past six months.
“As the world becomes an increasingly visual place, the existing tools provided by Microsoft and Adobe no longer meet the needs of companies where everyone has to create high quality graphics and express their ideas visually. We couldn’t be more excited to announce ‘Canva for Work’, which we believe will transform the way every company works,” continued Perkins.
A survey by Canva of 500 small and medium businesses owners in the US revealed these facts:
- 79 per cent of business owners find designing marketing materials time consuming
- 87 per cent said that they wished design was more efficient at their company
- 78 per cent of companies said that people who are not professional designers create social media graphics, customer facing presentations, and other marketing materials
- 60 per cent of people said they were not confident that all of their marketing materials reflected their brand guidelines.
With more than 40 per cent of Fortune 500 companies already using Canva, Melanie said a comprehensive team product was something that thousands of people had been asking for.
“Canva for Work” will be launching officially next month. However, companies who want to be the first to try “Canva for Work” can pre-register at www.canva.com/work.
Due to Canva’s tremendous growth, existing investors including Matrix Partners, Shasta Ventures and Blackbird Ventures, alongside AirTree Ventures, have invested an additional $6 million of capital in the company.
“Canva is one of those very rare companies that experiences rapid growth as a utility tool. It’s phenomenal to see the fanbase behind Canva and the immense potential of their new product ‘Canva for Work’,” said Josh Hannah from Matrix Partners.
Tod Francis managing director at Shasta Ventures, commented: “We’ve been impressed with Canva’s growth and the team’s execution on what is a mammoth vision. Canva has taken off with people around the world. We’re looking forward to continuing to work with the team as they focus on redefining how design is done in the workplace.”
Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.
Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]
This week Nova’s Fitzy & Wippa are celebrating 10 years of their iconic radio show and plenty of famous faces have weighed in on the feat! For Fitzy & Wippa’s 10-year anniversary show they were joined by a bunch of special friends who shared their messages and favourite memories over the last decade. The guys […]
Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]
Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]
Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]