COVID’s been a total arse all year and it looks set to ruin many people’s Christmases, too.
But if you can’t get to family and friends this festive season, why not send a cardboard cutout of yourself instead?
That’s the theory behind tequila brand Jose Cuervo’s clever Christmas campaign it’s calling “Doppeldrinkers”.
Jose Cuervo drinkers can upload images of themselves holding a tequila and go into the draw to win a life-sized replica of themselves which they can then send on to family Christmas gatherings if the plague has put a kybosh on their holiday plans.
The campaign’s the work of creative agency Mekanism and is promoted via this witty TVC.
Commeting on the stunt, Lander Otegui, SVP of marketing, Proximo Spirits, said: “We are always looking for ways to connect with our fans, and by giving them a chance to send a Cuervo Doppledrinker to their loved ones, we’re finding new ways to keep our favorite traditions happening around the holiday table this season.
“Jose Cuervo has brought together friends and family for holiday celebrations for over 200 years—with this program we’re able to continue that tradition, even if things are a little different this year,” Otegui said.
From Friday, December 4, Snapchatters and Bitmoji users will be able to pair with their own Bitmoji avatars with Levi’s casualwear apparel. The Levi’s x Bitmoji designs will also appear across a variety of experiences on Snapchat including Chat and games, on the Snap Map and in Lenses. All products will be available for purchase […]
John Chaplin (pictured), former Chief Product Officer of Hogarth Australia and Co-founder of award winning digital agency Fusion, has launched a new digital product design company, Diagram. Based in Sydney, Diagram are a collective of creators and makers who partner with individuals, agencies, startups, business and industry to design and build considered, elegant digital products. […]
After announcing the mega acquisition of workplace chat company Slack yesterday, tech giant Salesforce has made a raft of announcements as part of this year’s annual Dreamforce event, which has been held virtually. Headlining the announcements was news of Salesforce Hyperforce, which comes as a reimagination of the company’s platform architecture built to securely and […]