COVID’s been a total arse all year and it looks set to ruin many people’s Christmases, too.
But if you can’t get to family and friends this festive season, why not send a cardboard cutout of yourself instead?
That’s the theory behind tequila brand Jose Cuervo’s clever Christmas campaign it’s calling “Doppeldrinkers”.
Jose Cuervo drinkers can upload images of themselves holding a tequila and go into the draw to win a life-sized replica of themselves which they can then send on to family Christmas gatherings if the plague has put a kybosh on their holiday plans.
The campaign’s the work of creative agency Mekanism and is promoted via this witty TVC.
Commeting on the stunt, Lander Otegui, SVP of marketing, Proximo Spirits, said: “We are always looking for ways to connect with our fans, and by giving them a chance to send a Cuervo Doppledrinker to their loved ones, we’re finding new ways to keep our favorite traditions happening around the holiday table this season.
“Jose Cuervo has brought together friends and family for holiday celebrations for over 200 years—with this program we’re able to continue that tradition, even if things are a little different this year,” Otegui said.
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