Cannes Lions Confirms Entry Numbers For 2017 Awards

Cannes Lions Confirms Entry Numbers For 2017 Awards
SHARE
THIS



Cannes Lions has announced final details of the work entered for the 2017 festival, with a total of 41,170 entries received across 24 Lions.

The nascent trend of clients entering work directly continues to grow strongly across all Lions, and is up 69 per cent year on year.

Entries associated with Lions Health, (Health & Wellness and Pharma), now in its fourth year, were up 9 per cent on last year, as this specialist area of the festival builds a loyal and growing following.

Creative Effectiveness, the only global award linking award-winning creative work with business driving results, is up 59 per cent on 2016.

Jose Papa, managing director of Cannes Lions, said: “The interest around the Creative Effectiveness Lion is very exciting.

“Not only does it chime with the festival’s campaign for creativity as a positive force for business, but the work that wins here equips clients everywhere with the guidance and reassurance they need as they seek to become more ambitious creatively.”

It’s also a strong growth year for work submitted into Glass: The Lion for Change, up 31 per cent on last year.

Since the Glass Lion launched in 2015, all entry fees have been donated to high-profile organisations tackling gender inequality across the world, and the festival has raised more than €290,000 to date.

Lions representing traditional channels, such as Outdoor and Print & Publishing, have experienced a decline in entry numbers, mirroring the changing shape of the communications landscape, accounting for the vast majority (80 per cent) of the difference from 2016 entry numbers.

Reflecting the international nature of the festival, there was a notable shift in the increase in work from the UAE, China and the LATAM region, and a resurgence of submissions from Brazil after several years of reduced participation offsetting slightly lower entry numbers from the UK and other Western European countries.

Digital Craft and the Entertainment Lion for Music, both launched in 2016, report lower entry numbers in their second year, following an established pattern for new Lions before they enter a period of sustained and steady growth.

Simon Cook, director of awards for Cannes Lions, said: “We have continued in 2017 to see the key trends across the Lions continue from previous years, with strong growth in categories that have been a focal point for the industry over the last 12 months.

“Individual Lions can see ebbs and flows, but over time we have learnt it is always best to take a long-term view as the broad trends have not really changed. The Radio Lions are just one example of that – a drop last year of 11 per cent prompted commentary about a decline in the sector, but this year we’ve seen an increase of 5 per cent.”

“At the award shows last year, we watched creative comms and campaigns sitting very comfortably alongside a rich mix of emerging, new forms of creativity, which was a clear demonstration of how creative companies were beginning to embrace and adopt a wider creative palette.

“It’s an exciting time and we expect to see a natural progression of this on stage at the festival this year.”

Please login with linkedin to comment

Cannes Lions 2017 Hashtags

Latest News

Purpose, Or Is It Porpoise?
  • Opinion

Purpose, Or Is It Porpoise?

In his latest guest post, B&T regular Robert Strohfeldt skewers marketers’ latest buzzword – purpose… I used to flick through the various newspapers cartoons each day – reckon it would be tough trying to create a cartoon each day, based on a major news story, that is both funny and insightful. Since the PC mob […]

Opinion

by B&T Magazine

B&T Magazine
MILO Cereal Launches ‘Beast Mode’ Campaign Via Connecting Plots
  • Campaigns

MILO Cereal Launches ‘Beast Mode’ Campaign Via Connecting Plots

MILO Cereal has launched its first major marketing campaign for its newly launched Protein cereal, via independent creative communications agency Connecting Plots. Building on MILO’s brand message of fuelling active kids, the new campaign platform, ‘Beast Mode – Activated’, evolves the master brand’s focus on team sports. This aims to celebrate how MILO Protein helps […]

Dear Internet – One Year On From COVID
  • Opinion

Dear Internet – One Year On From COVID

This columnist has thanked the internet for keeping us connected. The NBN fails to get a mention, unsurprisingly.

Opinion

by B&T Magazine

B&T Magazine
Flight Centre Unveils New Captains In First-ever Global Brand Campaign
  • Campaigns

Flight Centre Unveils New Captains In First-ever Global Brand Campaign

Flight Centre has unveiled a new look and a global brand campaign that poses a tongue-in-cheek challenge to Aussie travellers. The launch also marks the brand’s first global campaign across Australia, New Zealand, the UK, Canada and South Africa, highlighting Flight Centre’s collective travel expertise. Created by Flight Centre Australia’s in-house creative team, ‘There’s Nowhere […]

Facebook To Release Clubhouse Competitor
  • Technology

Facebook To Release Clubhouse Competitor

Facebook set to release a Clubhouse competitor. That's an audio-based social media app & nothing at all to do with golf.

by B&T Magazine

B&T Magazine