The Cannes Lions International Festival of Creativity has announced that a total of 30,953 entries from 89 countries will compete to become the global benchmark for excellence in creativity and effectiveness for the year ahead.
To ensure that marketers and agencies are able to benchmark all aspects of the industry landscape, two new Lions were launched in 2019.
The Creative Strategy Lions recognise strategists and planners within their own defined specialism for the first time, receiving 848 entries.
The Entertainment Lions for Sport also reported a strong start in the category’s inaugural year, receiving 702 entries.
The Entertainment Track – which also includes the Entertainment Lions and Entertainment Lions for Music – saw 11 per cent growth year-on-year in entries across the three categories.
The Festival also reports a year-on-year increase in engagement from two key markets: entry numbers from China increased five per cent, and India eight per cent.
Awards entries from brands have increased substantially year-on-year.
Cannes Lions chairman Philip Thomas commented: “The changes we made to the Awards structure in 2018 resulted in a refocus of the Lions.
“The industry is concentrating on the absolute quality of their entries, allowing everyone in the marketing and advertising community, and particularly brands, to benchmark their output against the world’s very best.
“In 2019 we’re excited to see the entries into the Lion Awards reflect the absolute highest quality of creative work across the 27 distinctive disciplines.”
The Creative Effectiveness Lions, the only global benchmark of the measurable impact of creativity, continues to see entries increase – up 34 per cent in 2019 – highlighting the creative bravery of today’s brands and creative teams.
Simon Cook, managing director of Cannes Lions, commented: “The continued rise of entries in the Creative Effectiveness Lions indicates the importance of benchmarking the value of creativity in the boardroom, for clients and agencies.
“Creative Effectiveness isn’t only focused on business growth, but how Lions-winning work can positively impact culture and define brand purpose in the long-term.”
Cannes Lions continues to evolve its awards architecture to accurately respond to evolutions in creative and effective excellence, across today’s industry.
Analysis shows that traditional categories remain fundamental to game-changing creativity.
The Film Lions, now in its 66th year recognising brilliant brand storytelling intended for the screen, reports a 29 per cent entry increase year-on-year.
A strong rise in entry numbers in the Creative eCommerce Lions (up 12 per cent), Brand Experience & Activation Lions (up eight per cent) and Digital Craft Lions (up nine per cent) reflects the continuing significance of creativity across end-to-end customer experience and digital outputs for brands.
Cannes Lions managing director Simon Cook added: “The definition of creativity is evolving alongside the industry.
“The reframing of the awards in 2018 resulted in distinct, discipline-specific pieces of work winning Lions in their respective tracks.
“We saw the highest standard of creative work emerging across the full spectrum of creative disciplines from a diverse mix of approaches, people, and perspectives.
“As the industry continues to shift, we look forward to seeing how these emerging creative disciplines and specialisms create new impact for clients.”
Cannes Lions is expecting to welcome a more diverse international community to the 2019 Festival than ever before. Delegates from over 100 countries will come together from across the industry landscape: global and independent agencies, innovative brands and technology companies, consultancies, and entertainment platforms, and over 100 global brands will speak on the Festival stages, the highest on record.
Jury members from across the world have now convened in Cannes to judge and award world-class creativity. The winners of the Lions will be announced at evening Award Shows taking place throughout the Festival, from 17-21 June 2019.
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]
Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]
Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]
According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]
Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]
Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]
Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]
The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]
Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]