Over 30,000 Entries Submitted At This Year’s Cannes Lions

Over 30,000 Entries Submitted At This Year’s Cannes Lions

The Cannes Lions International Festival of Creativity has announced that a total of 30,953 entries from 89 countries will compete to become the global benchmark for excellence in creativity and effectiveness for the year ahead.

To ensure that marketers and agencies are able to benchmark all aspects of the industry landscape, two new Lions were launched in 2019.

The Creative Strategy Lions recognise strategists and planners within their own defined specialism for the first time, receiving 848 entries.

The Entertainment Lions for Sport also reported a strong start in the category’s inaugural year, receiving 702 entries.

The Entertainment Track – which also includes the Entertainment Lions and Entertainment Lions for Music – saw 11 per cent growth year-on-year in entries across the three categories.

The Festival also reports a year-on-year increase in engagement from two key markets: entry numbers from China increased five per cent, and India eight per cent.

Awards entries from brands have increased substantially year-on-year.

Cannes Lions chairman Philip Thomas commented: “The changes we made to the Awards structure in 2018 resulted in a refocus of the Lions.

“The industry is concentrating on the absolute quality of their entries, allowing everyone in the marketing and advertising community, and particularly brands, to benchmark their output against the world’s very best.

“In 2019 we’re excited to see the entries into the Lion Awards reflect the absolute highest quality of creative work across the 27 distinctive disciplines.”

The Creative Effectiveness Lions, the only global benchmark of the measurable impact of creativity, continues to see entries increase – up 34 per cent in 2019 – highlighting the creative bravery of today’s brands and creative teams.

Simon Cook, managing director of Cannes Lions, commented: “The continued rise of entries in the Creative Effectiveness Lions indicates the importance of benchmarking the value of creativity in the boardroom, for clients and agencies.

“Creative Effectiveness isn’t only focused on business growth, but how Lions-winning work can positively impact culture and define brand purpose in the long-term.”

Cannes Lions continues to evolve its awards architecture to accurately respond to evolutions in creative and effective excellence, across today’s industry.

Analysis shows that traditional categories remain fundamental to game-changing creativity.

The Film Lions, now in its 66th year recognising brilliant brand storytelling intended for the screen, reports a 29 per cent entry increase year-on-year.

A strong rise in entry numbers in the Creative eCommerce Lions (up 12 per cent), Brand Experience & Activation Lions (up eight per cent) and Digital Craft Lions (up nine per cent) reflects the continuing significance of creativity across end-to-end customer experience and digital outputs for brands.

Cannes Lions managing director Simon Cook added: “The definition of creativity is evolving alongside the industry.

“The reframing of the awards in 2018 resulted in distinct, discipline-specific pieces of work winning Lions in their respective tracks.

“We saw the highest standard of creative work emerging across the full spectrum of creative disciplines from a diverse mix of approaches, people, and perspectives.

“As the industry continues to shift, we look forward to seeing how these emerging creative disciplines and specialisms create new impact for clients.”

Cannes Lions is expecting to welcome a more diverse international community to the 2019 Festival than ever before. Delegates from over 100 countries will come together from across the industry landscape: global and independent agencies, innovative brands and technology companies, consultancies, and entertainment platforms, and over 100 global brands will speak on the Festival stages, the highest on record.

Jury members from across the world have now convened in Cannes to judge and award world-class creativity. The winners of the Lions will be announced at evening Award Shows taking place throughout the Festival, from 17-21 June 2019.




Please login with linkedin to comment

2019 cannes lions awards Cannes

Latest News

Revium Snags Peter Bauld From Deloitte Digital
  • Advertising

Revium Snags Peter Bauld From Deloitte Digital

Revium, a leading full-service digital and AI consultancy, has announced the appointment of Peter Bauld (lead image) as Executive General Manager. Revium is a full-service digital and AI consultancy with over 20 years of experience creating engaging digital experiences for leading organisations and their customers. Bauld joins Revium after an illustrious career spanning over two […]

Veridooh Snatches Prashand Menon From ScentreGroup
  • Advertising

Veridooh Snatches Prashand Menon From ScentreGroup

Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]

Kat & Co Transforms Into THE WORLD OF Experiential Agency
  • Advertising

Kat & Co Transforms Into THE WORLD OF Experiential Agency

After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]

SMG Studio Launches Risk: Global Domination X Dune Part Two
  • Campaigns

SMG Studio Launches Risk: Global Domination X Dune Part Two

Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
  • Marketing

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market

Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]