Over 30,000 Entries Submitted At This Year’s Cannes Lions
The Cannes Lions International Festival of Creativity has announced that a total of 30,953 entries from 89 countries will compete to become the global benchmark for excellence in creativity and effectiveness for the year ahead.
To ensure that marketers and agencies are able to benchmark all aspects of the industry landscape, two new Lions were launched in 2019.
The Creative Strategy Lions recognise strategists and planners within their own defined specialism for the first time, receiving 848 entries.
The Entertainment Lions for Sport also reported a strong start in the category’s inaugural year, receiving 702 entries.
The Entertainment Track – which also includes the Entertainment Lions and Entertainment Lions for Music – saw 11 per cent growth year-on-year in entries across the three categories.
The Festival also reports a year-on-year increase in engagement from two key markets: entry numbers from China increased five per cent, and India eight per cent.
Awards entries from brands have increased substantially year-on-year.
Cannes Lions chairman Philip Thomas commented: “The changes we made to the Awards structure in 2018 resulted in a refocus of the Lions.
“The industry is concentrating on the absolute quality of their entries, allowing everyone in the marketing and advertising community, and particularly brands, to benchmark their output against the world’s very best.
“In 2019 we’re excited to see the entries into the Lion Awards reflect the absolute highest quality of creative work across the 27 distinctive disciplines.”
The Creative Effectiveness Lions, the only global benchmark of the measurable impact of creativity, continues to see entries increase – up 34 per cent in 2019 – highlighting the creative bravery of today’s brands and creative teams.
Simon Cook, managing director of Cannes Lions, commented: “The continued rise of entries in the Creative Effectiveness Lions indicates the importance of benchmarking the value of creativity in the boardroom, for clients and agencies.
“Creative Effectiveness isn’t only focused on business growth, but how Lions-winning work can positively impact culture and define brand purpose in the long-term.”
Cannes Lions continues to evolve its awards architecture to accurately respond to evolutions in creative and effective excellence, across today’s industry.
Analysis shows that traditional categories remain fundamental to game-changing creativity.
The Film Lions, now in its 66th year recognising brilliant brand storytelling intended for the screen, reports a 29 per cent entry increase year-on-year.
A strong rise in entry numbers in the Creative eCommerce Lions (up 12 per cent), Brand Experience & Activation Lions (up eight per cent) and Digital Craft Lions (up nine per cent) reflects the continuing significance of creativity across end-to-end customer experience and digital outputs for brands.
Cannes Lions managing director Simon Cook added: “The definition of creativity is evolving alongside the industry.
“The reframing of the awards in 2018 resulted in distinct, discipline-specific pieces of work winning Lions in their respective tracks.
“We saw the highest standard of creative work emerging across the full spectrum of creative disciplines from a diverse mix of approaches, people, and perspectives.
“As the industry continues to shift, we look forward to seeing how these emerging creative disciplines and specialisms create new impact for clients.”
Cannes Lions is expecting to welcome a more diverse international community to the 2019 Festival than ever before. Delegates from over 100 countries will come together from across the industry landscape: global and independent agencies, innovative brands and technology companies, consultancies, and entertainment platforms, and over 100 global brands will speak on the Festival stages, the highest on record.
Jury members from across the world have now convened in Cannes to judge and award world-class creativity. The winners of the Lions will be announced at evening Award Shows taking place throughout the Festival, from 17-21 June 2019.
Latest News
Revium Snags Peter Bauld From Deloitte Digital
Revium, a leading full-service digital and AI consultancy, has announced the appointment of Peter Bauld (lead image) as Executive General Manager. Revium is a full-service digital and AI consultancy with over 20 years of experience creating engaging digital experiences for leading organisations and their customers. Bauld joins Revium after an illustrious career spanning over two […]
EMG/Gravity Media Names New Managing Director
The makers of Australia's Got Talent has been a magnet for senior hires in recent times.
Opinion: Shark Tank’s Sabri Suby Slams Politicians Jumping On TikTok Ban Bandwagon
Are politicians actually scaremongering about TikTok or just fed up of you doom-scrolling in the work bogs?
TV Ratings: “Ivana Was Robbed” – Final Three Contestants Revealed On Australian Idol
B&T's unsure if these Idol contestants look extra young or whether we are as old as we feel.
Veridooh Snatches Prashand Menon From ScentreGroup
Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]
Creative Content Studio OK COOL Answers APAC’s Call, Opening In Melbourne
Life set to get extra confusing for new agency staffers mistaking OK COOL for a pass-ag housemate text message.
Harry’s Cafe de Wheels & Hipages Launch New Pie To Fuel Tradies While On The Tools
The pies should apparently be better for tradies' health, apparently but won't be better for on-site ribbing.
Women Leading Tech’s Woman Of The Year Megan Dalla-Camina: What’s The True Cost Of Cutting DEI Spending?
Cutting DE&I spending might seem easy but you might change your mind when faced with Dalla-Camina's ire.
Thrive Introduces A Batch Of New Senior Leadership Roles
You could say that Thrive is set to thrive with these new hires. But that would be too obvious.
It’s Coming Home! Sponsors Make Subbuteo World Cup Finals Free
No idea what Subbuteo is? You clearly had a more exciting childhood than our editorial team.
Media Bigwigs Bet On Predictive Intelligence Platform Prophet In $5M Seed Funding
Prophet, profit, geddit? Must be laugh-a-minute in this startup's office.
CommsDeclare Brands Shell Energy An “Olympic Gaslighter” & Urges Agencies Not To Pitch For Creative Account
And we thought the gaslight Olympics took place in the Coogee Bay Hotel smoking area!
AFL Wins Battle With Warner Bros. As New AFL Team Is Revealed
There hasn't been this much wrangling over a cartoon animal since, well, ever!
BBC Podcasts Go Global With Amazon Music
Ironically, BBC podcasts unlikely to be available in the Amazon given the lack of signal.
Johnson & Johnson’s Former Consumer Healthcare Arm Reviews Creative
J&J inspired by Scottish term for knowledge 'ken' in its rebrand; nothing says 'wise' like a shot of Listerine.
Kat & Co Transforms Into THE WORLD OF Experiential Agency
After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]
Adobe Brings Firefly Generative AI Into Substance 3D Workflows
Still unclear of what generative AI actually is? Steer clear of this story.
Clemenger BBDO Introduces Saucy Campaign With Declan Cleary & Lee Kum Kee
When we heard this was a saucy campaign, we thought it be the barbecue and ketchup showdown we'd been waiting for.
Gawk Acquires 40 Billboard Locations From Transad
Gawk makes it move out of VIC into NSW with acquisition. Has promised to stop going on about Melbourne nightlife.
All About Attribution: Commission Factory Releases New eBook
Ever wanted to dive deep into channel attribution? Consider this the perfect springboard.
SMG Studio Launches Risk: Global Domination X Dune Part Two
Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]
RMIT Study Reveals That 73% Of Employees Don’t Believe Gen AI Is Relevant
Noticing staff switching off when you tell them about gen AI? Understand why here.
Australian Eggs Launches Egg-citing New Campaign Via Connecting Plots
How do you like your eggs in the morning? We usually skip them and go straight for the darts and whisky.
Future Lions 2024 Invites Young People To Be Heard With Spotify
Future Lions, of course, is the AKQA-backed student initiative at Cannes Lions, not a feeder for the rugby team.
QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]
Legend John McEnroe Joins Pepperstone’s Team Of Global Tennis Ambassadors
Despite the deal, McEnroe remains confused about difference between above- and below-the-line marketing.
LinkedIn Launches New Thought Leader Ads For Companies To Promote Member Posts
Though LinkedIn couldn't get any more insufferable? You thought wrong.
Latrell Mitchell Smacked On Wrist After Dropping Multiple F-Bombs In Post-Match Triple M Interview
Andrew Abdo has confirmed he is not angry... just disappointed.
TV Ratings: “When You Do Love Yourself, You’re Amazing” – Is This MAFS Most Heart-breaking Split?
Hold the press. MAFS groom and bride actually shown to be nice people.
Opinion: The Only Drag Marketers Should Be Worried About
Thought Transactional Drag was a lifeless club night in Newtown? Read this and you'll think again.
AWARD School Welcomes Class Of 2024
It's best to think of AWARD School like Survivor but with pitch decks instead of swimwear.
Interest In Motorsports Reaches New Heights As Formula 1 Grand Prix Revenue Expected To Surpass $100 Million
Need to get a dull sports client some quick results? Rustle up a Netflix series and watch the dollars roll in.
Chair Rob Murray To Depart As SCA Considers ARN’s Latest Takeover Bid
Struggling to make heads or tails of the SCA & ARN saga? Add this to your woes.
Adland Legend John Singleton Separates From Seventh Wife
Singo calls it quits with seventh wife as his race with Rupert Murdoch to become the most-married man continues.
ACCC Eyes Search Competition, Citing ‘Decreasing’ Quality & Rise In Generative AI
The only decline in search quality we notice is when B&T doesn't appear at the top of Google.
“Imagine A Career Above The Clouds”: Royal Australian Air Force Launches New Campaign Via VML
Don't worry about the forthcoming war with China - at least you'll get a bird's-eye view of the apocalypse.