Y&R Brisbane has created its first work for Amart Furniture since being appointed to the furniture giant in July this year.
Themed ‘I got it at Amart,’ the new brand platform features customers showing off their new furniture in unexpected ways.
Rodica Titeica, general manager – customer, Amart Furniture, said: “Over the last four years, we’ve made significant improvements to our business and the quality of our furniture. We’re thrilled to finally be able to tell the world with I got it at Amart.”
“There’s a little shiver of pride you feel when you nail a great deal on a really good piece of furniture,” said Brendan Greaney, executive creative director Y&R Brisbane.
“The kind of feeling that makes you want to release the doves, or at least call your Mum. The more we learned about Amart, the more we realised how true that insight was.”
Amart’s new brand and retail campaign launches this week, rolling out across television, radio, out of home, digital and in-store experience. Further executions are planned for the coming weeks and months as Amart continues its national expansion.
Client: Amart Furniture
CEO: Lee Chadwick
General Manager – Customer: Rodica Titeica
Head of Creative: Bradley Chard
Advertising Co-ordinator: Courtnee Waterson
Agency: Y&R Brisbane
Chief Creative Officer: Paul Nagy
Executive Creative Director: Brendan Greaney
Associate Creative Director: Chelsea Parks
Senior Art Director: Andrew Leftley
Head of Broadcast and Content (Melbourne): Sheridan Wadelton
Broadcast and Content Producer: Sarah Ferrier
Managing Director: Adam Kennedy
Head of Strategy: Andrew Kolb
General Manager: Fiona Caird
Account Director: Lynsey Murtagh
Account Manager: Natasha Kent
Studio Manager: Santi Drane
Senior Retoucher: John Shard
Editor: Grif Englander
Director: Alex Roberts, Finch
Producer: Cath Anderson, Finch
Editor: James Ashbolt
Sound: Cutting Edge Brisbane