Westpac Targets Separating Couples In latest Work Via DDB Sydney

Westpac Targets Separating Couples In latest Work Via DDB Sydney

Westpac has launched the latest iteration of its help campaign, focusing on an issue many Australians face – separating from a partner.

Drawing on the brand’s commitment to helping Australians in the moments that matter, the campaign, via DDB Sydney, depicts the story of an Australian family going through a separation from the perspective of a young boy helping his parents navigate a difficult time in their lives.

Westpac Group Head of Brand, Advertising & Media, Jenny Melhuish, said: “Separating from a partner can be really hard, both emotionally and financially. 49 per cent of people put off looking into financial matters when they were separating1, no doubt because it can feel incredibly overwhelming. We’ve been developing tangible help for our customers, and our campaign aims to highlight what we can do to relieve financial uncertainty.”

With three in five of those considering separating from a partner not knowing where to start1, Westpac has created a hub to house a range of free, easy to use checklists and resources, developed with divorce experts, to help couples navigate a separation. There is also information about how Westpac can help by giving its customers breathing space through payment relief and access to low interest funds to help them get back up on their feet.

DDB Australia CEO Andrew Little added: “The continuation of help is beautifully represented by this latest campaign. The work that the Westpac team have done to deliver real help to customers going through separation, and their investment in long format storytelling to address an important issue, is remarkable. This is my favourite campaign in the help series so far.”

The campaign launched nationally yesterday across TV, print, digital, out of home and social.




Please login with linkedin to comment

Ad campaigns DDB Sydney Westpac

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]