M&C Saatchi Unveil Its Christmas Campaign For Woolworths

M&C Saatchi Unveil Its Christmas Campaign For Woolworths

Woolworths has launched its 2017 Christmas campaign, via M&C Saatchi, which features Australian families from all walks of life coming together to enjoy and share the magic of the season over food.

‘Share the spirit of Christmas’ is an integrated marketing campaign that puts the spotlight on great Australian produce and features Australian summer and Christmas favourites including pavlovas, cherries, mangoes, puddings, ham and more.

Woolworths director of marketing, Andrew Hicks said; “We know what really lies at the heart of Christmas in Australia is our customers gathering with their families and friends and sharing a meal together.

“From Christmas recipes passed down over generations, firing up the barbecue with mates, through to the kids leaving out snacks for Santa and his reindeers, we understand the role food plays in creating that Christmas feeling.

“That’s why this Christmas we’ll be focused on making it easy for Australians to truly enjoy the season and help them share the spirit of Christmas with their friends and family.”

The ‘Share the spirit of Christmas’ campaign will be supported across multi-channels including TV, digital, radio, in-store, catalogue, outdoor and more.

CREDITS:

Woolworths

Andrew Hicks – Director of Marketing

Nick Chapman – General Manager, Brand

Alison Stratten – Marketing Communications Manager

Melanie McPherson – Marketing Communications Planner

Evette Sanders – Marketing Communications Specialist

M&C Saatchi

Tom McFarlane – Creative Partner

Michael Andrews – Creative Director

Phil Leece – Associate Creative Director

Peta McDowell – Senior Art Director

Sabrina Douglas – Senior Strategist

Bettina Stephenson – Senior Account Director

Emma Kinder – Senior Account Manager

Rod James – Head of TV and content

Production Company: The Sweet Shop 

Music and Sound Design: Song Zu

Editing: The Butchery

Design: Resolution Design




Please login with linkedin to comment

M&C Saatchi Woollworths

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]