Kaboodle kitchen, one of Australia’s leading DIY flatpack kitchen specialists, has launched a new brand campaign that is centred around empowering DIY renovators.
The brand positioning for this campaign in its latest TVC, “yeah, we did”, sets out to tackle perceptions around the idea of doing it yourself.
kaboodle kitchen marketing manager Lisa Mayski says that the latest brand instalment strives to give consumers the confidence to take on their kitchen projects by empowering them with a sense of ‘yes, they really can do it with kaboodle’.
“The campaign reinforces a new and contemporary language platform,” Mayski said.
“We want to tell Australians that kaboodle offers the greatest value, is the most durable, is stylish and on trend and offers customisation options — a unique proposition for the flatpack market.
“We also offer the best support tools to guide them through their DIY kitchen experience, from start to finish”.
“We believe “yeah, we did!” is a powerful proposition that will connect with Australia’s booming DIY market, and will empower budget conscious yet design-savvy customers to achieve their dream kitchen”.
Created by ad agency Smart, the new “yeah, we did!” brand campaign will be executed across TV, print, radio and digital.