Ford Unveils Ultimate Retro Ad For Revheads

Ford Unveils Ultimate Retro Ad For Revheads
B&T Magazine
By B&T Magazine



Ford in New Zealand has unveiled its “the future belongs to those who build it” campaign which also plays out like revhead nirvana.

The campaign, via BBDO, is designed to celebrate the way Ford innovation has become embedded in Kiwi culture over more than 100 years.

Simon Rutherford, managing director for Ford New Zealand, commented: “We wanted to remind people of Ford’s strong heritage in New Zealand. Our vehicles have been available here since 1907 and, since then, Ford has become part of the fabric of our society and will continue to help Kiwis go further in the future.”

Among the moments highlighted is the sensational Kiwi success at Le Mans, France in 1966, when Ford played a starring role in one of New Zealand’s greatest international sporting triumphs. On that day, Kiwi drivers Bruce McLaren and Chris Amon drove a Ford GT40 Mark II to victory on the racetrack.

“Over the years, Ford has brought a number of important innovations to the car market that shape how it works today,” says Rutherford.

“In this marketing campaign, we wanted to focus on the technology Ford has made available to everyday Kiwis over the years. This also points to the future, as innovation at Ford continues unabated.”

The new campaign, which will be launched on 2nd June, is the first major Ford campaign in New Zealand since the company appointed BBDO as its new lead creative agency globally last year.

Belinda Dick, group Business director at BBDO in Auckland, said the aim of this campaign is to use the past to reinforce the exciting position Ford holds for the future.

“Our thinking is that if you want to know what the future holds, it pays to start at the beginning, with what Ford has already achieved. True to the Kiwi spirit, our campaign centres on the idea that the future belongs to those who build it.” Dick said.

The campaign will be based on a two-minute promotional video supported by shorter television commercials, as well as online and print advertisements.




Please login with linkedin to comment

Ad campaigns Ford

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]