Wanky Food Trends Skewered In Wonderfully Witty Yoghurt Ad

Wanky Food Trends Skewered In Wonderfully Witty Yoghurt Ad

Can’t keep up with the latest vegan, Paleo, gluten-free, clean juice, pescatarian, sugar-quitting food trends that seem to be constantly doing the rounds these days? Well, French yoghurt manufacturer Danone have possibly created an ad just for you.

Creative agency Virtue Scandinavia has created a pop-up restaurant in Copenhagen called  ‘Konfusion Kitchen’ that playfully spoofs ridiculous modern-day food trends. The kicker at the end – food need not be complicated and Danone yogurt is simply ferment milk.

The unsuspecting guests – who aren’t told they’re part of an advertising experiment – are treated to all manner of culinary nonsense including ostrich eggs being cooked under an infra-red light, live goldfish and even a “Kombucha rave” complete with fermented mushrooms. Check out the confusing hilarity below:

Commenting on the ad, Danone’s global brand marketing manager, Aurèlie Patterson, said: “Right now the world is overflowing with do’s and dont’s in regards to paleo, raw food, juicing intolerance, dairy and so on and so forth. The list seems never-ending and even more trends continually appear.

“We thought that we’d help make everything easier by creating a product so simple that you’d never doubt its beneficiary abilities. The film underlines the absurdity of the ever-changing food trends in a fun and inclusive way.”




Please login with linkedin to comment

Ad campaigns Danone

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]